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Wallet Share

Three Secrets to Better Understanding Target Accounts and Buying Committees

Congratulations! You just finished building a list of target accounts. That’s a great thing because you’ve taken an important step toward helping your revenue team align around the customers your company most wants to win or grow. So what should you do next to reach that alignment and win those deals? There are some secret weapons when it comes to bringing an account list to life. Here are three actions that help you get to know accounts and the people in them and maximize the impact of Account-Based Marketing (ABM) and…