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web analytics

Botkeeper’s Updated Dashboard Gives More Power to the User

Botkeeper, the leader in automated bookkeeping, announced the release of its updated Dashboard, enabling clients to have more control and flexibility over their business' financial and business data. The updated Botkeeper Dashboard includes the ability to set and compare data for custom date ranges, automate dashboard exports, add and configure new widgets based on business data sources, set custom SMS and email alerts, and create goals for select widgets. The improvements are…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

Mondo Reveals Top 10 MarTech Tech Jobs with Salaries of $170K or More for 2018

Marketo, Eloqua, Pardot, and HubSpot Skills in High Demand, According to the Mondo Study Mondo reported the results of its annual Tech and Digital Marketing Salary Guide with ten MarTech jobs garnering salaries of $170,000 or more for 2018. The ten highest-paid positions include CMO, VP of Digital Marketing, VP of MarTech Solutions, Director of Web Analytics, Director of Interactive, VP of eCommerce, UX Specialist/Information Architect, Marketing Automation Architect, and UX Specialist/Information Architect. In addition,…