Browsing Tag

web analytics

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

B2B Marketers: 6 Skills to Bolster Your Career

Build skills from the comfort of your couch Let’s face it; we’ve never had to deal with circumstances like this before. COVID-19 has spread its tentacles across the globe in an alarming way, cutting us off from our friends, families, and colleagues with surprising speed. Like other companies, Demandbase's marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Granted, we have done our level best to keep the energy up and maintain our sense of humor,…

Botkeeper’s Updated Dashboard Gives More Power to the User

Botkeeper, the leader in automated bookkeeping, announced the release of its updated Dashboard, enabling clients to have more control and flexibility over their business' financial and business data. The updated Botkeeper Dashboard includes the ability to set and compare data for custom date ranges, automate dashboard exports, add and configure new widgets based on business data sources, set custom SMS and email alerts, and create goals for select widgets. The improvements are…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

Mondo Reveals Top 10 MarTech Tech Jobs with Salaries of $170K or More for 2018

Marketo, Eloqua, Pardot, and HubSpot Skills in High Demand, According to the Mondo Study Mondo reported the results of its annual Tech and Digital Marketing Salary Guide with ten MarTech jobs garnering salaries of $170,000 or more for 2018. The ten highest-paid positions include CMO, VP of Digital Marketing, VP of MarTech Solutions, Director of Web Analytics, Director of Interactive, VP of eCommerce, UX Specialist/Information Architect, Marketing Automation Architect, and UX Specialist/Information Architect. In addition,…