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Webtrekk

Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Michael's responsibilities include establishing the global Mapp brand and expanding the insight-based…

Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified…

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

Webtrekk and Mapp Successfully Start Their Integration

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began. Marketers and data specialists benefit from an attractive, bundled offering that provides a secure, cost-effective, and more powerful alternative to traditional marketing clouds. Following the slogan "The fastest time from Aha! To Clicks", Mapp and Webtrekk combine customer intelligence and cross-channel…

Mapp Completes the Acquisition of Webtrekk

Combining a Cross-Channel Marketing Platform with Customer Intelligence and Marketing Analytics Expertise Mapp, a leading provider of cloud-based digital marketing solutions, announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to…

MarTech Interview with Christian Sauer, Founder, Webtrekk

"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything relevant for their daily business." Tell us about your role and journey into Marketing Technology. And what inspired you to start Webtrekk? I initially gained my first professional experience in the banking and consulting sector, before I founded an edutainment website for children in the year 2000. But as a business economist my biggest interest always lay in the field of economy trends. With the…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…