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60% of Users Will Disable Ad Blockers for Certain Domains, Indicating an Opportunity for Advertisers

Tech-Savvy Consumers Want to Pick and Choose Where They View Ads, Concludes a New Report. Businesses Should Cater to These Consumers with User-Friendly Ads and Offer Customization Features or Paid Ad-Free Experiences Ad blockers may be popular, but nearly 60% of people who use them voluntarily disable the technology - or "whitelist" - for certain website pages or domains, according to a new consumer survey from portfolio website Visual Objects. Visual Objects surveyed 500 people who use ad blockers to understand their…