Browsing Tag

Wurl

Wurl Appoints Kris Johns Vice President of Advertising

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Kris Johns has been promoted to the newly created position of Vice President, Advertising. Kris has been with Wurl since 2017, first as Vice President of User Experience and subsequently as Vice President of Product. Recently, he has increasingly been focused on the advertising side of the business as Wurl's monetization services have become more and more important to customers on the growing Wurl…

Wurl Network has Launched 42 Channels on Plex

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Plex, the popular streaming media platform for all your favorite media, recently launched 42 channels on the Wurl Network. The channels, all launched in a single day, include such popular programming as Reuters, The Bob Ross Channel, Game Show Central, Deal or No Deal, Wipeout Xtra, FailArmy, The Pet Collective, People Are Awesome, and WeatherSpy, from leading studios including Reuters, Cinedigm, Game…

Wurl Network Continued to Grow Exponentially Through the First Half of 2020

Ad impressions and hours of viewing set records in second quarter, boosting monetization and accelerating Wurl's momentum Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced today that its key growth metrics – including hours of viewing and ad impressions delivered – accelerated their meteoric rise in the second quarter of 2020, solidifying a record-breaking first half of the year. "We continue to see outstanding CTV growth on the Wurl Network," Wurl CEO…

Craig Heiting Joins Wurl as SVP of Worldwide Business Development

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced today that media-industry veteran Craig Heiting has joined the company as Senior Vice President of Worldwide Business Development. He is charged with accelerating the already dramatic growth of video producers and video services on the global Wurl Network. Marketing Technology News: Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics "Craig is a serious…

Wurl Reaches 100 Million Connected TVs, Delivers 1.2 Billion Targeted Ads in First Full Year Since Launch

Fourth-quarter key metrics up across the board; revenue triples from Q4 2018 to Q4 2019 Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree…

Waypoint TV Taps Wurl’s Video Distribution and Monetization Services to Deliver its Network to New Platforms

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it is powering the delivery of Waypoint TV, a go-to destination for fishing, hunting and outdoor enthusiasts, to Samsung TV Plus. By joining the Wurl Network, Waypoint is making its more than 1,000 hours of fishing and hunting shows and films from over 70 top producers more accessible to its community of millions of viewers. Leveraging Wurl's video distribution expertise, Waypoint's extensive catalog…

Wurl Expands Globally, Powering Programming and Advertising on Samsung’s TV Plus Service in Europe

Expansion Adds Millions of New Viewers to the Wurl Network Wurl, the leading provider of streaming video distribution and advertising services for connected TV, announced that it has further expanded into the European market through an agreement to deliver programming and advertising to Samsung's TV Plus streaming service in Europe. The Wurl Network currently delivers 125 live, linear and video on demand (VOD) channels to more than 50 million viewers in the U.S. This European expansion will enable millions of additional…

Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV

New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced the general availability of AdPool, a new advertising marketplace enabling video producers to sell their CTV ad inventory to thousands of advertisers, ranging from global brands to local businesses. The new offering is available today and is a free service for video publishers and CTV platforms that are part of…

Outside TV Increases Viewing Hours and Ad Monetization with Wurl

Leading video provider selects Wurl and its AdSpring SSAI solution as one of their partners to deliver, power and monetize its OTT programming Wurl, the leading network of Internet-based video distribution and monetization, today announced that it has partnered with Outside TV – the leading video provider for the adventure sports and outdoor lifestyle category – to deliver and monetize its channel, Outside TV+, to select OTT platforms. Since working with Wurl, Outside TV has reduced its operating costs, achieved 38% user…

Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers

With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs 'Prime Real Estate' for Producers and Services Looking to Advertise Wurl, the leading network for internet-based video distribution and ad monetization, launched its AdSpring for Connected TVs solution. Developed to maximize advertising revenue, this cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads on linear and on demand (VOD) programming for distribution to any video…