Xandr

Xandr, AT&T’s advanced advertising company, announced the appointments of Masatsune Shironishi as Managing Director, Japan, and Nicole Prior as Managing Director for Australia and New Zealand, as Xandr continues to invest across…
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As marketers find ways to measure the success and outcomes of their multichannel campaigns, they must never lose sight of the fact that their purpose still remains the same –> to connect and establish deeper relationships with prospects…
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Platform accelerates audience-based selling and buying for TV advertising Xandr today announced the launch of Monetize TV, an audience-based selling platform built for the future of advanced TV. Monetize TV’s self-serve…
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Blick Group is launching the new live video format on Blick TV The Blick Group, the strongest media brand in Switzerland, and Xandr, AT&T’s advanced advertising company, today announced the Blick Group is making an innovative new live…
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Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video, Connected TV (CTV) and curated media…
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Xandr announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically. Building on Xandr’s leading forecasting capabilities, Yield Analytics’…
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OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, and Xandr, AT&T's ad technology platform powering a global marketplace for premium advertising, announced a new…
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Xandr, AT&T’s advanced advertising company, released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation…
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Xandr, AT&T’s advanced advertising company, and HUMAN, a cybersecurity company best known for collectively protecting enterprises from bot attacks, announced an expansion to HUMAN’s existing pre-bid bot protection within the Xandr…
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Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP)…
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A platform enabling curators to package supply across multiple sellers and bundle it with unique data Xandr, AT&T’s advanced advertising company, has today announced the launch of Xandr Curate, a platform offering…
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Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across…
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Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr's buying platform, Xandr Invest, now offers IAS's contextual targeting and contextual avoidance capabilities across all programmatic buying.…
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"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice…
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Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies…
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Dynamic, user-initiated formats only surface when a consumer has pressed pause Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across…
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Xandr’s New Strategic Selling Platform for Premium TV and Digital Media Companies Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Monetize, a reimagined strategic selling platform built on the…
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Partnership will also underscore trust in new curated cross-platform advertising marketplace Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Xandr, AT&T's advanced advertising and…
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