Banner Before Header
Browsing Tag

YouAppi

YouAppi Integrates AppsFlyer’s Audiences to Improve App Retargeting Performance

AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology. ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and…

YouAppi Grows Marketing and Asia Teams in Q4 2019

The Mobile App Marketing and Retargeting Platform welcomed Nancy Do Roberts as CMO and Ashley Schmitt as Senior Marketing Manager, both in San Francisco, and Youngho Hahm as VP and GM, Korea YouAppi, a leading performance-based mobile app marketing, and retargeting platform closed 2019 with additions in Marketing and Asia as the company prepares for 2020 to support the recently announced ReAppi App Retargeting technology solution. Nancy Roberts joined YouAppi to lead global marketing as the company’s CMO, bringing…

Do You Know Anyone Who Says Retargeting Ads Need to Be Boring?

YouAppi and Creative Technology Provider Craftsman+ Partner to Bring Creativity to App Retargeting There is a misconception that ads on mobile devices served via programmatic exchanges have to scream BUY NOW to generate results. Even more so for app retargeting ads created to bring back dormant or inactive users, right? Read Also: Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company With YouAppi focused on the technology and methodology of app retargeting,…

With the Fall Shopping Holidays Coming, Southeast Asian eCommerce Companies like Akulaku Use Mobile Marketing to Move Users Through The…

Data from mobile marketing platform YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas: fall shopping holidays including Single’s Day (China, Indonesia, and Southeast Asia – November 11th), Harbolnas (Indonesia – December 12th) are providing opportunities for Southeast Asian eCommerce companies With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile…

Mobile Marketing Platform YouAppi Names Sawato (Stephan) Yoshii as Country Manager for Japan

With Japan One of YouAppi’s Largest Markets Globally, the Addition of Sawato (Stephan) Yoshii as Country Manager Will Increase Youappi’s Penetration in the Japanese Market YouAppi, a leading marketing platform for premium mobile brands, announced that Mr. Sawato (Stephan) Yoshii has been named Country Manager for Japan. Founded in 2012, YouAppi has developed a marketing technology platform for marketers, agencies, developers, and publishers. From user acquisition to app re-engagement via video, social and other…

YouAppi Granted Patent for App-Scanner, Enabling Quick and Effective Detection of Fraudulent Traffic

YouAppi announced that it has received a certificate of patent for its App-Scanner system (Patent No. 249979) under the title of invention: System and method for monitoring electronic content. Among other things, the App-Scanner enables YouAppi to monitor the flow of control messages during the ad serving process and detect, and then prevent, a wide range of fraud cases. YouAppi's App-Scanner system monitors and analyzes communications to and from a smartphone, enabling an automatic emulation of the user experience for…

TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi

Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help move the company into the programmatic space and expand its’ business offerings. YouAppi has a ton of performance data gathered from years of leading the install and post-install in-app mobile business, and we are now working on making that data more useful in the programmatic landscape. We’re in the process of making our technology offering more accessible to programmatic buyers and brands that execute their…

zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic

YouAppi's Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform for premium mobile brands, announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo's solution to ensure…

The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers

Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with 97 Percent Citing Improvements as a Result Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video

YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter over quarter,…

YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands

Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry's Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to Premium Automation, Analytics and Data Protection YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world's most prominent global brands. The 360 Platform addresses five critical needs for today's marketers:…

YouAppi Widens Global Footprint And Further Expands Asia Operations With New Office In Singapore

Company Growth Rate Expands Several Hundred Times Over Across APAC, including Japan, Indonesia and Korea, during 2017 and 2018 YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the opening of new offices in Singapore, expanding the company's substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. YouAppi delivers successful…

6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last. While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka…

YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or…

YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution

New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. YouAppi Re-Engagement offers unprecedented…

Survey: Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Opportunities

YouAppi Survey Finds That 60 Percent Of Businesses Prefer In-App Purchases For The Holidays While Only Five Percent Of Consumers Do YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the results of a comprehensive survey that evaluated US consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95…