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Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Google alone receives more than 78,000 searches per second, the top results are based solely on SEO and there are also other engines such as Bing. Research shows that organic traffic is almost 6x better than paid search ads and 61% of marketers say improving SEO is their top inbound marketing priority. There are many ways to improve your SEO rankings but good content appears to be the driving force behind every successful…

Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required Lumavate, a low-code mobile app platform, announced new functionality that further enables marketers at enterprise organizations to quickly build and publish mobile apps. All apps built using the Lumavate Platform are delivered as Progressive Web Apps (PWAs) to end users. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 “The features included in this release make it…

Maymo, who has the highest amount of subscribers globally of any pet channel on YouTube, is the first pet to join Semaphore Licensing's ever-growing talent portfolio Maymo, the beloved lemon beagle, is now a part of the Semaphore Licensing family. Maymo has earned fanfare across the globe, becoming the most popular pet personality on YouTube, with content viewed an average of 125 million times per month. His videos have been seen on award winning and popular television shows such as Good Morning America, Anderson Cooper …

As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact and social media experts from Influencer Matchmaker review how influencers are responding to the current clothing crisis…  Sustainability has become one of the most searched for terms in fashion in the last year, with an average of over 27,000 searches specifically for ‘sustainable fashion’ each month in 2019, influencers could become the shining light on the…

With Valentine’s Day just around the corner, love is in the air. And in the influencer community, those who pair off as couple, may just find themselves a top pick for brands. As compatibility, connectivity and creative content become ever more desirable, social media relationships are driving a new wave of Influencer Marketing – influencer couples creating a unified personal brand that maximizes the value of their ‘coupled up’ status. As of January 2020, there were more than 3.8 billion social media users…

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…

Report Highlights Advertisers’ Digital Marketing Efforts During Super Bowl LIV Merkle, a leading technology-enabled, data-driven performance marketing agency, released its seventh annual Digital Bowl Report, evaluating Super Bowl advertisers’ 2020 digital marketing efforts. This year, TurboTax and Avocados From Mexico took first and second place, respectively. “The Super Bowl is one of the most crucial moments of the year for advertisers, and with viewer consumption habits evolving, the game presents an opportunity for…

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020 Consumer Culture Report, the respondents were asked which social platform they check, post, comment or otherwise view daily. The results across all generations are as follows: Facebook 65%YouTube 39%Instagram 37%Twitter 32%Snapchat 22%Pinterest 21%Reddit 18%TikTok 13% When broken down…

The Big Game continues to be the go-to venue for the world’s top brands to spar against each other for the public’s attention. Year after year, we’re blasted with 30-second, multi-million-dollar ads that not only seek to thrill, inspire, entertain and delight — but imprint themselves on our psyches. In the same way, NFL teams see the Super Bowl as the final test of the gridiron, brands and agencies see it as a winner-takes-all competition of television salesmanship. Gen Z is expected to account for 40 percent of all…

Aside from mobile-only gamers, other gamer types are between 20-50% more interested in environmental issues than the global average  With 2020 set to see the launch of both the latest Playstation and Xbox games consoles, GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, reveals gamers make up 37% of global internet users in 2020, describes how the attributes of the modern gamer have evolved in recent years, and how both Sony and Microsoft will need to change their marketing…

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

All of season two of ReelTime VRs VR travel series “In Front of View” starring international superstar Front Montgomery and her daughter Leonie Montgomery is now available exclusively to all Amazon Prime Video viewers for the first time by utilizing ReelTime VRs proprietary “Ubiquiview” technology. Currently, there are an estimated 26 million Amazon Prime Video viewers in the US and 6.4 million in the U.K. that can now view the entire eight-episode second season exclusively, prior to being released to the general public.…

https://www.youtube.com/watch?v=aePeyAxq_4M&feature=youtu.be Influencer marketing is on the rise, due to its unique ability to enable partnerships between marketers and influencers who can genuinely connect with their audience and spread the word about any given brand. According to a study conducted by MediaKix in 2019, 89% of marketers say the ROI from influencer marketing is comparable to, or better than other marketing channels they have used in the past. The experts at Sociplex saw a need in the industry for a…

Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

Expands national video to 50M+ monthly views with the addition of The Fumble, HollyScoop and Nerdwire iONE Digital, a division of Urban One, Inc., and Shandy Media, Inc. announced that iONE Digital has signed a definitive agreement to acquire the assets and looks forward to working with the employees associated with three popular YouTube Channels owned and operated by Shandy Media which was founded by Raymond Attipa and Diana Madison. The channel roster boasts strong daily content in sports (The Fumble), celebrity news…

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker. “We are increasingly seeing influencers using their social media status as a way to start up a retail brand,” says Amelia Neate, senior…

He is crushing bookmakers by following 10 simple betting systems With the baseball season now over, Professor MJ is now focusing on the National Hockey League (NHL). Last summer, the professor's 771 MLB picks were able to net a lofty profit. How did this Canadian university professor do it? The baseball predictions had nothing to do with gut feelings. According to David Beaudoin, who goes by the nickname "Professor MJ" on the web, all picks came from following strict rules from 19 baseball…