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OpenSlate Launches YouTube Brand Safety Solution In Six Additional Languages

Global Offering Provides In-Language Content Controls for Marketers OpenSlate, the leading independent provider of video content data across the world’s largest digital platforms, announced the launch of its YouTube offering in six new languages. The launch combines OpenSlate’s proprietary data science and SlateScore with local language expertise to provide marketers with pre-campaign brand suitability controls at scale. The world’s largest advertisers already use OpenSlate in English and Spanish to take control of where…

YouTube Cannes Lions Ad Leaderboard 2019

With Cannes Lions 2019 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The Cannes Leaderboard manifests a distinct trend we are seeing on YouTube towards long-form content, with winning ads averaging 1 minute and 46 seconds in length. Viewers are choosing to watch beyond the first 5 seconds of the ads, meaning…

Marketing Company Launches a New Shopping Experience for New Truck Buyers

Conversions For Sale is announcing they will be doing their first on-site live broadcast from a new lifted truck dealer June 15, 2019.  The broadcast will be simulcasted on the multiple Facebook pages and YouTube channel Conversions For Sale operates. Shoppers will be able to interact with both the dealer and Conversions For Sale, ask questions about the new lifted truck market and the dealers products without any sales pressure, and from the convenience of where ever the consumer is watching the broadcast.  It's no…

Leading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures

Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks in the world - with over 9 billion monthly views - announced its new development and investment division - Yoola Ventures. The division will work alongside top international creators and influencers to develop new products, brands, content, and experiences. The company’s first venture will launch as a wellness brand co-founded with award-winning actor/director,…

Nielsen Launches Global Measurement For YouTube Mobile App

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms' In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI Nielsen announced it has expanded advertising measurement on YouTube's mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore,…

How to Unlock Google Analytics’ Full Potential and See Remarkable Results

Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first step towards improvement, but it's far from the only step. Getting the most out of Google Analytics requires setting strategic goals, connecting them to…

SEOlium Releases Study of Most Looked-Up Brands and English Words around the World

Bucharest-Based SEO Agency, SEOlium, Released an Unusual Study of the Most Looked-Up Brands and English Words Around the World. the "Google Search 'Popularity' Contest", as They Like to Call It, Incorporated More Than 370k English Dictionary Words, Plus High Ranking Brand Names Packaged as an interactive widget equipped with search functionality, the study performed by SEOlium is equally useful just for fun, for academic, or for scientific purposes. Additionally, marketers and investors may use it to discover business…

Verasity Announces Integration with YouTube

Leading Esports Organization 3DMAX Also Brings Rewarded Video Player Onboard; Further Cementing Gaming Audienceleading Esports Organization 3dmax Also Brings Rewarded Video Player Onboard; Further Cementing Gaming Audience Verasity, a blockchain-based platform that provides infrastructure of rewarded video and loyalty programs to online viewers, is excited to announce that integration is available for its patent-pending Video Rewarded Player with YouTube, which with 149 billion page views a month is the world's leading…

Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy

While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman Believes Apple Is Actually Reading the Market Correctly, and Its Success in Services Positions It to Dominate the Subscription Content Market Apple’s long-awaited entry into subscription video has drawn a sharply critical response. It’s true that the timing is odd: Rumors are swirling that another giant, YouTube, is about to exit the very same space Apple is…

TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…

YouTube Partners with Promo.com to Make Great Video Creative More Accessible to SMBs

Promo.com Is Changing the Landscape of the $103 Billion Video Marketing Industry, Helping Smbs Compete with Big Brands’ Video AD Budgets Promo.com, the world’s leading video creation platform, formerly known as Slidely, is now officially a key Google partner on YouTube’s new creative directory. As a YouTube creative partner, Promo.com is among a trained and trusted group of video production platforms empowering businesses of all sizes to create effective YouTube video ads. This means that Promo.com’s video ads are…

Getting Started With Video Content Marketing

You hear it everywhere, that you should be using video marketing in your business. But what is it and where to start? If you think that it’s all about those big brands shooting movie-style commercials we all see on TVs, you are wrong. This is called video advertising or video ad, when marketers pay for this component of the video marketing to reach the audience forcibly, including sponsored ads on Facebook or pre-roll ads on YouTube. Video ads are a component of video marketing, however, not all marketing videos are video…

Key in 2019 Business Development? Partnerships

As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 MarTech Report values the global Marketing Technology market at an estimated $100 billion. And the same report predicts that enterprises will continue to increase budget allocation to MarTech. So it’s safe to say that the ROI is seen, appreciated and valued. But the real question is: Which portion of the industry will see — and drive — the most growth? Without a doubt, it’s partnerships. Defining Partnerships…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube

To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really Interested in and Shares Why Brands Should Take Notice YouTube is celebrating the diverse women who create educational, helpful, humorous and informative content, and the multitude of ways women utilise the platform for the good of the female community and beyond. Not only is YouTube a space where women can upload, air, share and discuss their own views, but it’s driving conversation within a…

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

Amazon Is in the Top Ten Most Visible Websites on Google in Six Countries Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed. The findings come from Searchmetrics’ annual SEO World Rankings study which analyzed search results…

Facebook Introduces Features to Enhance B2C Interactions

The Move Is a Part of the Facebook Communities Summit Very soon, Facebook Business will roll out new features to support brands to conduct business in novel ways. The launch is centered around integrating Instagram Direct Messages in Facebook Messenger and the ability of Facebook pages to participate in groups. Instagram Messaging Businesses can now receive and respond to messages for both Instagram and Facebook on Facebook Messenger. Instagram’s messaging service will be embedded in Facebook’s page inbox enabling…

YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. "YouTube ranked 10th with millennials just two short years ago and has steadily made its way to the top," stated Mario…

Google and YouTube Advertisers Get New Ad Sales Metrics

Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube Google’s YouTube is venturing into a parallel market space. It wants to now deliver campaign measurement for offline purchases from advertisements that were broadcasted on its platform. To achieve this seemingly tedious task, the company announced that it will partner with Nielsen Catalina Solutions (NCS). The initiative is a part of YouTube’s constant efforts to help consumer packaged goods (CPG) advertisers compare…

The 10 Most Popular Things for Teens in 2019

Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …