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YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. "YouTube ranked 10th with millennials just two short years ago and has steadily made its way to the top," stated Mario…

Google and YouTube Advertisers Get New Ad Sales Metrics

Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube Google’s YouTube is venturing into a parallel market space. It wants to now deliver campaign measurement for offline purchases from advertisements that were broadcasted on its platform. To achieve this seemingly tedious task, the company announced that it will partner with Nielsen Catalina Solutions (NCS). The initiative is a part of YouTube’s constant efforts to help consumer packaged goods (CPG) advertisers compare…

The 10 Most Popular Things for Teens in 2019

Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

YouTube’s Influencer Marketing Phenomenon

Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely they have spent a big portion of their time watching YouTube influencers either discussing products in “haul” videos or unpacking and trying out products in “unbox” videos. To understand the phenomenon that is YouTube Influencer Marketing, Shorr Packaging Corp. analyzed 3,000 of the most recently uploaded “haul” and “unbox” videos on YouTube, looking specifically at what these types of videos focus on, in terms…

New Survey by Visual Objects Finds Generation Z Dominates YouTube While Other Generations Prefer Facebook

The Websites People Use Most Varies Among Generations, a New Survey Finds. the Data Shows That Amazon's User Experience Ranks High Among All Generations, Though, and Online Navigation Proficiency Has Improved Overall All but some of the youngest consumers spend most of their social media time on Facebook. For those age 18 to 24, also known as "Generation Z," YouTube is the favored platform, according to a recent survey from Visual Objects, a portfolio website that showcases work from top creative firms from around the…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Seven Areas Where MarTech CMOs Are Most Likely to Spend Marketers Reflect on Gartner’s Report for Seven Areas Where MarTech CMOs Are Most Likely to Spend Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner With…

YouTube Reveals Top Ads of 2018 EMEA

YouTube has released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy. Google Home’s take on Christmas stalwart Home Alone plays on nostalgia, hitting the second spot – and it wasn’t the only Christmas ad to win big. John Lewis and Sainsbury’s both feature with this year’s festive ad offerings. Nike’s ‘Dream Crazy’, featuring US football star…

Zoom Video Becomes the Seventh Built-In Integration in HubSpot’s Growth Platform

Zoom’s Entry into the HubSpot Platform Opens a Channel for the Latter’s Customers to Easily Organize Meetings and Webinars HubSpot, one of the largest growth platforms globally announced the infusion of Zoom Video’s capabilities in its ever-growing platform facilitating a better conferencing experience to its users. 2018 saw Zoom to be the most searched term in HubSpot’s integrations directory possibly driving the latter to integrate. Since Zoom Video will be in-built, HubSpot’s customers can easily incorporate video into…

Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative,…

Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, the global leader in video advertising optimization and insights across YouTube, Facebook, Instagram, and Connected TV, announced the launch of its new Partner Connect Program. This program empowers Pixability’s brand and agency customers by providing a curated marketplace of the world's leading video platforms, in addition to creative, data, and measurement solutions.…

Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video advertising across YouTube, Facebook, and Connected TV, announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has been hired as the VP of Engineering. Both will help Pixability maintain its strong momentum during this period of rapid growth for the company. Matt Duffy, the newly appointed CMO, brings more…

DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape

DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and Suitability, Which Will Benefit Brands Worldwide DoubleVerify provides measurement capabilities to its customers when they advertise on YouTube. Circa 2016, the company had previously partnered with the video hosting giant to offer measurement of viewability and fraud. Last week, both the companies partnered again to offer measurement of brand safety and…

75% of People Say Paid Search Ads Make It Easier to Find Information

People Mostly Click on Google Text Ads That Directly Answer Their Search Query, but Branded Search Engine Marketing Ads Also Have an Impact on Amazon and YouTube Three-fourths of people (75%) say paid search ads make it easier to find the information they search for on a website or search engine, according to a new survey from Clutch, the leading B2B research, ratings, and reviews company. Most people easily recognize paid search ads: 77% are confident in their ability to identify paid search ads such as pay-per-click…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Advertisers Experiencing YouTube Success with VuePlanner

Giant Media’s Transparent Pre-Buy YouTube Advertising Planning Tool Embraced by Brands and Agencies Just a few months after launching VuePlanner, Giant Media’s transparent pre-buy planning tool for brands and agencies advertising on YouTube, it’s experiencing success delivering context and brand suitability for marketers. “Our goal with VuePlanner is to provide the technology to plan YouTube campaigns beyond channels and traditional targeting capabilities,” said John Cobb, CEO of Giant Media. “VuePlanner enables…

Matchmade Receives $4.8 Million in Funding for Business Expansion

Matchmade Is Backed by Korea Investment Partners That Has so Far Released Global Funding Worth a Whopping $1.7 Billion Matchmade will now be able to confidently invest in emerging technologies and explore new markets for the outreach of their products. The company hosts an Influencer Marketing Platform for gaming and is ambitious in its expansion approach. They will be inaugurating a new office in San Francisco and have taken on-board an early Twitch employee as their General Manager. “Korea Investment Partners is…

Teespring and YouTube Expand Merch Integration for YouTube Creators in the UK

Teespring, the platform which allows independent sellers to design and sell their own creations, and YouTube, will expand the ability for eligible creators in France, Germany, Italy, Netherlands, Portugal, Spain and the United Kingdom to sell merchandise on their channels. This follows the announcement at Vidcon 2018 in June, that merchandise with Teespring is available to US-based monetized creators with 10,000+ subscribers. This feature enables eligible creators to sell merchandise to their fans and is directly…

Amazon’s Positive User Experience (UX) Rivals Social Media Sites, New Survey Finds

Website Users Are Most Likely to Return to a Site with Useful Content, Even If the Site Does Not Have the Best User Experience Website users believe Amazon has the best user experience (UX) among top websites, despite the continued popularity of social media sites such as Facebook, YouTube, and Instagram, according to a new survey conducted by Clutch, the leading B2B research, ratings and reviews company. The largest share (21%) of website users surveyed think Amazon's UX outperforms Facebook and YouTube, even though…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

Swag’r Has Been Selected as a 2018 Red Herring Top 100 Global

Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups' innovations and technologies across their respective industries. Red Herring's Top 100 Global list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and…

YouTube and Instagram Gaining Ground Among Social Media Users, According to New Survey From The Manifest

Most People Use YouTube and Instagram More in 2018 Than 2017, Outperforming Other Channels Such as Facebook. in Addition, Women Tend to Use Social Media More Frequently Than Men People tend to use social media – particularly YouTube and Instagram – more in 2018 compared to 2017, according to a new survey from The Manifest, a business news and how-to website. Nearly two-thirds of social media users report they use YouTube (63%) and Instagram (61%) more in 2018 than 2017, compared to 52% who say they use Facebook more…