Media technology company, Backlight, announced that its business unit, ftrack, received a 2022 NAB Show Product of the Year Award in the remote production category for its product ftrack Review. This official awards program recognizes the most significant and promising new products and technologies showcased at NAB Show, the global trade conference for the National Association of Broadcasters. ftrack joins another Backlight business, Zype, which was honored with a NAB Show Product of the Year Award for Best New Streaming Technology in 2021.

Marketing Technology News: ftrack, iconik, Zype and Wildmoka Return to NAB Show as Backlight Business Units

“The 2022 NAB Show Product of the Year Awards honor innovative breakthroughs that will change the way the media and entertainment industry creates, connects and capitalizes content”

“The 2022 NAB Show Product of the Year Awards honor innovative breakthroughs that will change the way the media and entertainment industry creates, connects and capitalizes content,” said Chris Brown, NAB’s EVP of Global Connections and Events. “We congratulate ftrack on this award in recognition of ftrack Review and its potential to help storytellers meet the challenges of today and tomorrow.”

ftrack Review was launched in April 2019 and has helped companies such as Cinesite, NetEase Games, BYJU’s, and PBS to streamline their creative feedback cycles. At the start of the COVID-19 pandemic in March 2020, ftrack Review was made free for a limited time to support remote creative workflows.

“We’re thrilled that ftrack Review has won in the NAB Product of the Year Awards Remote Production category, alongside so many other innovative companies and products,” said Rory McGregor, product manager of ftrack Review. “ftrack Review has many uses, but one of our primary concerns since day one was remote collaboration. At ftrack, we want to build tools that make it easy for anyone, anywhere, to easily connect with others and discuss work as if they were in the same room. We’re thrilled that NAB recognizes ftrack Review’s capability in this regard and the value it is bringing to creatives worldwide. We’re in a new world of remote work, and content production is more distributed than ever. In the years to come, we’ll keep investing in ftrack Review to ensure continued success for teams adapting to this new status quo and finding new ways to connect.”

ftrack Review recently received a new update this month, which significantly reimagines the software. Browser-based review in ftrack Review now offers a newly updated, modern user interface designed for highly intuitive, user-friendly review sessions, supports more streamlined, fast, and responsive reviews with fewer clicks, and offers new features for the power user, including tools to manage reviews from within the player interface.

Marketing Technology News: MarTech Interview with Michael Kraut, VP of OEM for Automotive at Experian