MediaCom has named Justin White as its new Global Client President.
Together with fellow U.S. based Global Client President, Kristin Gower, Justin will work with the agency’s leadership teams around the world to ensure that global clients receive the support and resources they need to thrive. He will split his time between the US West Coast and New York and starts in his new role October 25th.
He has also been briefed with making MediaCom sharper at sharing learnings and opportunities and demonstrating how its Seeing the Bigger Picture positioning brings both tangible returns and business advantage.
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Justin joins from Publicis Groupe, where he has worked for the last decade, most recently as Global Client Lead on The Coca-Cola Company and Head of Business Intelligence and Client Performance, delivering strong results in terms of client performance. He also previously led Publicis Media’s Global Client Practice.
He will report into MediaCom’s Global COO Josh Krichefski and U.S. CEO, Sasha Savic.
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“Justin is a strong addition to an already powerful North America leadership team and will help us deliver the right resources and the best talent to our wonderful clients. He has an impressive roster of experience from his time at Publicis Groupe, working across a broad range of categories and I know he will offer a fresh perspective and challenge our teams to do even better for our clients,” said Josh Krichefski, MediaCom’s Global COO.
“I’m really excited to be joining MediaCom. It’s an agency that has been producing some very effective work and is widely admired throughout the industry. My goal is to work with the brilliant teams to help our clients spot opportunities earlier and build business advantage in their sectors. I am raring to get started,” said Justin White.