MediaGo to Showcase the Updated Platform at DMEXCO 2023

MediaGo, the intelligent advertising platform under Baidu Global Business Unit, will be attending DMEXCO 2023 to demonstrate recent platform advancements based on deep learning technology, as well as other upgraded technologies and capabilities.

“We’re thrilled to attend DMEXCO again in 2023 to reconnect with our partners and showcase how our upgraded MediaGo platform helps partners achieve rapid growth, increased ROI, and optimal ad performance” said Rena Ren, head of sales and business development at Baidu Global Business Unit.

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During the event, MediaGo will highlight its Demand-Side Platform(DSP), which is a deep learning-based intelligent advertising engine that has established extensive partnerships with worldwide, premium publishers to provide high-quality ad inventory, delivering 30 billion+ ad impressions every month. Utilizing deep neural network technology with over 1 billion parameters, the performance-driven platform processes over 500,000 ad requests per second, evaluates ad performance and develops intelligent, optimal bidding strategies in real time.

MediaGo DSP is committed to maximizing ROI for advertisers through deep learning technology. The platform employs real-time prediction and optimization to enhance ad funnel conversion rates, while its independently-developed Smartbid technology powers intelligent bidding strategies for high-quality ad inventory, complemented by a curated global media network that provides prime exposure. By harnessing these innovations, MediaGo DSP creates tangible value for advertisers.

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