Northstar Travel Group announced it has acquired CAT Media, located in East Grinstead, England, outside London. CAT Media is a leading global multiplatform business-to-business marketing services, information and events business serving the meetings and incentive industry.
CAT Media owns leading brands serving the UK and global MICE industry including Meetings & Incentive Travel, Association Meetings International, Meetpie.com, an online membership portal for meetings professionals, M&IT Challenges, M&IT Awards, VenueSource.com, and Convention-Source.com
Marketing Technology News: Target to Power Toys”R”Us Shopping Experience
“The combination of the CAT Media portfolio with Northstar’s market leading The Meetings Show in London creates a strong multiplatform marketing services, information and event portfolio in the UK and Europe serving the meetings and incentives industry,” said Thomas Kemp, Chairman & CEO of Northstar Travel Group. “Both Northstar Meeting Group and CAT Media have been industry leaders not only through our respective brands, but through the innovative ways we’ve advanced them. We’re excited to merge the best practices of both through this acquisition.”
“We are pleased to complete this transaction with Northstar to create scale and a multiplatform media, events, and marketing services business serving the UK and European MICE industry,” said Martin Lewis, Managing Director of CAT Media. “After 32 years of developing our activities in this fast-changing market, this is a good time to marry our products with Northstar to give our business the critical mass and enable it to become part of a truly global media footprint in the travel and events business.”
Marketing Technology News: Artesian Solutions Announces New Features to Tackle Flawed SIC Code System
“We’re delighted to welcome the CAT Media brands to the Northstar family,” said David Blansfield, EVP & Group Publisher, Northstar Meetings Group. “Taken together with the Meetings Show, the UK’s largest MICE-industry hosted buyer show, and Northstar’s leading brands including Meetings & Conventions, Successful Meetings, Incentive, Meeting News and SportsTravel in North America, and M&C Asia and M&C China in Asia, the addition of CAT Media extends our breadth and depth in service of supporting the meetings industry.”
Northstar received legal advice from Jones Day. New Media Law served as legal counsel to CAT Media. Perissos Development served as exclusive financial advisor to CAT Media.
Marketing Technology News: Weyland Tech to Acquire 31% Ownership of AtozPay and AtozGo