Sparks Announces Launch of New Industry Resource

Trend Central Offers the Latest Trends, Insights, and Data, Shaping the Future of Experiential Marketing in Post-COVID World

Sparks is proud to announce the launch of its latest industry resource, Trend Central.  As an experiential industry thought leader, Sparks continuously monitors how the industry, and the world as a whole, is shifting on a daily basis. COVID-19 compliance and safety continues to be key and remains core to the agency’s focus. Dedicated to creating safe yet powerful brand experiences, Sparks felt it important to create a comprehensive set of resources, tools and curated information for trade show and event professionals to track, report, and share the latest experiential marketing happenings, insights, trends, and data as the industry journeys the road forward to live experiences.

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The Trend 

One of the most prominent tools available to event professionals within Trend Central is The Trend, a downloadable, educational resource where the Sparks Strategy Team examines what they are seeing, hearing and learning, and how it’s informing their overall approach to client experiential projects. Within, event marketers will learn about notable statistics impacting events, the elements expected to guide forthcoming experiences, and much more.

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The PULSE Survey Report

Another downloadable resource on Trend Central is the PULSE Survey Report. Using ongoing survey data and research gathered and organized by research partner, Northstar Meetings Group, the PULSE’s purpose is to capture and convey event professional sentiments on the overall state of the event, conference and meeting industry, in response to the effects of the global COVID-19 pandemic.

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