TapNation and Immutable Partner to Onboard Millions into the Web3 Gaming Ecosystem

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TapNation

TapNation and Immutable have teamed up to build an inclusive and diverse Web3 gaming future.

Leading French mobile gaming publishing company TapNation has partnered with Immutable — the preferred developer platform for building & scaling web3 games on Ethereum.

TapNation’s strategic alliance with Immutable will see the French publisher leverage Immutable’s scaling solution for games that offers EVM compatibility, low cost, massive scale, and Ethereum security, while also transitioning TapNation’s sizable player base into the Web3 era.

“We are thrilled to start this new partnership with Immutable, one of the major players from the Web3 ecosystem.”

— Philippe Lenormand

“We are thrilled to start this new partnership with Immutable, one of the major players from the Web3 ecosystem,” says Philippe Lenormand, Head of Web3 at TapNation. “We’re sure that together we’ll drive our Web2 players into Web3 and take them on an incredible new journey.”

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This will partly be achieved through the creation of more intuitive blockchain experiences and a user-friendly onboarding experience.

TapNation will start by enhancing the user experience with mechanics on two of its most popular published mobile games: Giant Rush (iOS & Android) and Parking Jam (iOS & Android).

With over 200 million downloads, Giant Rush is a hyper casual runner game in which players take on the role of a heroic adventurer tasked with defeating massive giants and collecting valuable treasures.

Meanwhile, unique puzzle game Parking Jam has over 15 million downloads and sees players take on the mantle of a traffic controller by manoeuvring cars around a crowded lot.

The partnership between TapNation and Immutable is currently in production, with a release scheduled in a couple of months.

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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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