Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, today announced that it has appointed Masatsune Shironishi as its new Vice President, Country Manager for Japan.

With more than 30 years’ experience in marketing, sales and advertising, Shironishi brings deep expertise spanning linear TV, in-stream video, over-the-top (“OTT”) and connected TV (“CTV”), digital media, ad tech and branding solutions to Nexxen.

Shironishi joins the advertising technology company from Microsoft Advertising, where he served as Regional Vice President, Marketplace Development for almost three years. During his tenure, he successfully led the launch of Netflix Ads in Japan (for which Microsoft was the tech partner) and played a pivotal role in advancing programmatic business strategies for Microsoft-owned platforms.

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Prior to his time at Microsoft Advertising, Shironishi demonstrated strong leadership at ad tech platforms like Xandr, Amobee and Videology. He has also held senior sales positions at OpenTable, Elsevier and I&S BBDO.

“I am thrilled to join Nexxen as its new VP, Country Manager for Japan,” Shironishi said. “Given Nexxen’s strengths as a platform – particularly in data, CTV and creative solutions – I’m confident we’ll be able to help to transform advertising strategies throughout the Japanese market, and I’m eager to leverage my industry experience to drive this growth.”

“We are delighted to welcome Masatsune Shironishi as our new VP, Country Manager for Japan,” said Josif Zanich, Managing Director, JAPAC at Nexxen. “His extensive knowledge and skill set will be instrumental to innovating within Japan’s digital advertising ecosystem, and we look forward to working with him as Nexxen continues to expand its presence across Asia.”

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Shironishi is based out of the company’s Tokyo office.

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.

Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the NASDAQ (NEXN).