LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU’s ability to establish high-quality and reliable remote live broadcasts with Griiip’s data content solutions for engaging motorsport programming.

The two companies have been cooperating for the past two years and the solution has been successfully implemented in this year’s G1 Series across Europe, watched by fans around the world, including on ESPN in Brazil. Other Formula series are also now evaluating the solution for their own races.

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LiveU provides a compelling, cost-effective way to deliver a flawless HD live video experience – from inside the racing cars, around the tracks, and from airborne drones – without the need for any complex infrastructure, using unique bonded cellular technology.

Griiip develops data-based content solutions for Motorsport series. It makes racing vehicles smart and connected, and uses the data collected to create engaging layers and insights using AI and deep analysis for fans, drivers and gamers. Griiip makes racing content more compelling for racing series, and as a result, for broadcasters, streaming platforms, viewers and gamers.

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Ronen Artman, VP Marketing of LiveU said: “Our collaboration with Griiip has been a true game changer. Together we’ve created a uniquely exhilarating and informative live viewing experience and broadcast solution. We believe that the combined Griiip and LiveU platform will become the motorsport industry standard going forward because of the incredible value it provides.”

With the official partnership in place, LiveU’s and Griiip’s joint products offer a Plug & Play solution for collecting, editing and distributing live videos, compiled with data-centric content for storytelling and enhanced viewer engagement, enriching the broadcasting of Motorsports content like never before.

Tamir Plachinsky, CEO of Griiip said: “Our platform brings viewers live-action directly from the track or other motorsport venues and intensifies viewers’ experiences. By analyzing the data coming from the vehicles and drivers, we provide all this information to viewers in an engaging, storytelling and easy-to-understand format. Combining our data and viewer engagement solutions with LiveU’s state-of-the-art live HD video experience, we can efficiently deliver truly innovative content, bringing increasing value to media partners, racing leagues, viewers and gamers.”