Hedge, the creator of modern, intelligent software solutions for video professionals, announced on the heels of its seed investment it has appointed David Shapton to the newly established role of Director of Communications. A lauded digital media professional with more than three decades of technical, product marketing and editorial experience, and over 1,200 published articles, David will be the connection point between Hedge’s innovation and customers’ knowledge. With strategic oversight of Hedge’s communication channels, David will drive content initiatives that engage, educate, and inform customers around Hedge’s rapidly expanding products and services – and how to understand their benefits in the wider media ecosystem.

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“We want to bring more value to our customers with up to the minute information about our products, which have grown seemingly overnight from a single macOS app to a range of workflow solutions. We also want to share our industry knowledge as production and post technology is changing faster than ever,” states Paul Matthijs, co-founder and CEO of Hedge. “David is a multi-faceted professional who understands the technical breadth and depth of the media industry. His insight, along with dedicated focus on customer-centric content, is the connective tissue that will allow our customers to continue to achieve the very best experience with Hedge software as we grow.”

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