Marketing and e-commerce teams can now generate and edit images with OpenAI’s latest image model — without leaving the workspace where they already produce AI video.
Wizstar, an AI content creation platform for marketers, e-commerce businesses, and creators, added GPT Image 2.5 Flare and GPT Image 2.5 Sunburst to its platform. Both variants of OpenAI’s latest image generation model, released on September 8, are available now — giving teams a way to handle product photography, campaign visuals, and brand-ready image editing alongside their existing video and avatar workflows.
According to OpenAI, GPT Image 2.5 delivers more natural lighting, richer textures, and stronger fidelity to reference photos than the previous version, with more targeted editing designed to preserve surrounding elements across revision rounds. Flare is built for faster generation and high-volume iteration; Sunburst is built for precision editing and polished visual output.
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“Content teams spend too much time coordinating assets across separate platforms for images, video, and localized campaigns,” said Neo, operation manager at Wizstar. “With GPT Image 2.5 in Wizstar, they can create and refine visuals where they already produce video and avatar content — fewer tools to manage, fewer files to reconcile.”
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Image Creation Within a Broader Content Workflow
Faster visual exploration for high-volume sellers. E-commerce teams launching seasonal campaigns or refreshing product listings can use Flare to generate and compare visual variations in quick succession — reducing the iteration cycles typically involved in early-stage visual exploration.
Precision refinement for brand-ready assets. When a product image needs targeted adjustments — a background swap for a marketplace template, a lighting correction, alignment with brand guidelines — Sunburst is designed to apply those edits while maintaining the surrounding composition.
Image, video, and avatars in one workspace. The new image capabilities sit alongside Wizstar’s AI video generation, digital avatars, lip sync, and multilingual translation under a single account, so a cross-channel campaign team can produce product images, video ads, and avatar-hosted explainers without switching between platforms.
