Company secures $5 million in seed funding from Index Ventures to bring CTRL+F to video; Twelve Labs wins world’s largest competition for video understanding, bests tech giants and outperforms Microsoft’s SOTA baseline model

Twelve Labs, the video search and understanding company, today announced the launch of a first-of-its-kind cloud-native suite of APIs that enable comprehensive video search in less than one second. The company’s proprietary video understanding AI system can locate exact moments almost instantly across massive video archives – and makes video search as fast and easy as CTRL-F.

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Index Ventures led Twelve Labs’ $5 million seed funding round and Index partner Kelly Toole joined the board of directors. Radical Ventures, Expa and Techstars Seattle also participated, along with angel investors Dr. Fei-Fei Li of Stanford University, Alexandr Wang, CEO of Scale AI, and Jack Conte, CEO of Patreon.

“Videos are becoming the fundamental method by which we share, consume, and store information online,” said Kelly Toole, Partner at Index Ventures. “And yet, despite their ubiquity, video search today relies heavily on simple things like keywords, tags, and titles. This leaves the richness of the actual content largely untapped. Twelve Labs is changing this with truly transformational technology that will power the next generation of video-centric products.”

Innovative Solution for the Modern Landscape
Eighty percent of the world’s data now resides in video form. Almost every part of our lives is deeply rooted in video– from organizational knowledge, meetings, and communications, to online learning, to our entertainment needs. It has reached a level where Gen-Zers spend one-third of their waking hours watching or creating content.

Twelve Labs’ technology makes it possible for any company to unlock the power of video for the first time. From locating noteworthy discussion points within an organization’s extensive Zoom recordings, to urgently needed scenes within a media company’s footage archive, to pinpointing sensitive content on a streaming platform, the Twelve Labs video search API enables text-based semantic search, as easy as CTRL+F. The cloud-native video understanding infrastructure is powered by an AI system that understands visual and conversational contexts to make sense of any scene or video moment, without manual input.

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