AdPlayer.Pro reports the newly-released functionality in its video ad player, as well as the major enhancements in its white label ad server solution.

AdPlayer.Pro, an international provider of advanced digital video advertising technology has reported its Q1 2023 business results.

According to the official announcement, in January – March 2023 the team primarily focused its efforts on enhancing the functional core of its flagship products. Namely, at the end of March AdPlayer.Pro officially released the new outstream video ad format variation, – Flexible Sticky, which generated exceptionally positive reviews from the company’s partners.

In addition, the developers’ team has also upgraded the functionality of the company’s white label video ad server platform, i.e. improving the oRTB Demand integration capabilities, as well as adding more granular reporting options, to it.

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As Natalie Romankina, the AdPlayer.Pro СBDO claimed, the recently introduced functional enhancements should allow expanding the potential revenue streams for businesses both on the Supply and Demand side, increasing the efficiency of online video advertising campaigns, particularly due to the use of the more viewable video ad units, as well as the more precise tracking of the video ad performance along the way.

“While in Q1 2023 the global digital advertising industry was still in its somewhat stagnating phase, we’ve mostly focused on the further upgrade of our offered technology, i.e. the AdPlayer.Pro ad-enabled video player and the video ad serving & ad management platform, in order to provide our partners with everything necessary to ensure their best business results. And now, we’re ready to showcase what we’ve achieved” she explained.

Namely, shortly after debuting at the OMR Festival 2023 expo, the AdPlayer.Pro team will be taking part in the Affiliate World Europe event on July 12-13, 2023 in Barcelona, Spain.

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