Launches with Data-Driven, Personalised Video Campaigns for the Prince’s Trust and Alzheimer’s Society
AdGreetz announced the opening of its UK office to further expand its footprint and bring its “smart”, hyper-relevant, data-driven, video and display ads and messages to brands and agencies in Europe and the rest of the world.
The office, comprised of six executives with experience in the advertising/personalisation technology space, has already sold and launched two innovative campaigns – one for The Prince’s Trust and one for Alzheimer’s Society.
In aid of The Prince’s Trust, Palace to Palace is a cycle ride from Buckingham Palace to Windsor Castle, which took place on Sunday, October 7th. The youth charity helps vulnerable young people aged 11 to 30 get their lives on track, empowering them to get into jobs, education and training.
Alzheimer’s Society is the UK’s leading dementia charity. They provide information and support, improve care, fund research, and create lasting change for people affected by dementia. The Memory Walk campaign promotes over 40 walking events held throughout the country during the months of September and October.
In both campaigns, thousands of participants receive personalised video messages via email prior to the walk or cycle ride. The messages include their name, event location, amount pledged, money raised to date and names of recent donors. Recipients can then share their personalised video via Facebook, Twitter and WhatsApp and send to friends and family directly, reminding them of their participation – generating more attention for their fundraising efforts and the respective charity. Donor pledges, money raised and names of recent donors are updated in real-time throughout the videos – a first of its kind! To date, over 100,000 videos have been viewed for these charitable causes.
“We’re thrilled to be opening our first transatlantic office,” said Eric Frankel, CEO and Founder of AdGreetz, “and already proud of the work coming from the team assembled to represent the company in the UK and beyond. Every weekend, hundreds of charitable groups around the world host walks, cycle rides, marathons and other events to generate monies for great and deserving causes. AdGreetz’ personalised video campaigns are next-generation marketing tactics to communicate with participants, participants’ friends and families and spread their messages in a compelling, entertaining and engaging manner – activating recipients to donate and raise more money for these important initiatives.”
The AdGreetz UK team is comprised of:
ROB BARNES – VP, Sales & Business Development
A former BBC Sports producer, Rob has been beating the drum for digital video since the roll out of IPTV in 1999. Most recently, he was Strategic Account Director for EchoMany. His passion for tech and premium video creative has led him to AdGreetz after production, strategy and sales roles for some of UK’s leading broadcasters, producers and start-ups.
VICTORIA CARVER — Sales Director
Victoria brings six years of experience selling to the UK digital industry from both corporate and start-up businesses. As an entrepreneurship graduate she embraces the rapidly changing digital marketing/media space.
PETER PICKTHALL – VP, Creative
A digital designer and animator, Peter brings over 16 years of valuable technical knowledge and expertise to his role at AdGreetz. Most recently, he was Senior Digital & Motion Graphics Designer focussing on personalisation campaigns for some of the world’s biggest brands.
WENDY SMITH – Project Coordinator and Office Manager
Prior to joining AdGreetz, Wendy had a varied background in both the corporate and SME environment. Joining AdGreetz, she provides project coordination and administration support for the UK Team. Most recently, she was Project Coordinator and Office Manager, at EchoMany, following Recruitment Coordinator positions at Oracle and Honeywell.
LAURA NORMAN – Marketing Director
Laura heads up the Marketing and Outreach function of AdGreetz’ UK operations, coming to the company with nearly 10 years of commercial experience, most recently specialising in the personalisation sector.
DANIELLA PENN – Marketing Manager
Daniella graduated from the top arts university in the UK, since then, she has been working within creative start-ups, assisting with content creation, account management and marketing/outreach. Most recently, she was Fashion & Beauty Brand Specialist at Kairos Media.