Kaltura Launches New TV Platform Player for the Ultimate Cloud TV Viewing Experience

By PRNewswire On Jun 26, 2018

Kaltura’s TV Platform Player Offers the Industry’s Fastest Load Time – Initiating Playback in Under 1 Second

Kaltura, the leading video technology provider, unveils a new version of the Kaltura TV Platform Player, consisting of a new web player and new versions of its native SDKs, developed specifically to provide viewers with the ultimate cloud TV viewing experience. The Kaltura TV Platform Player loads 20% faster than competitors’ players, initiating playback in under 1 second. The player is built on a new infrastructure to allow for optimal performance and scalability and incorporates built-in integration for monetization, security, and analytics plugins, ensuring a faster time to market.

The new Kaltura TV Platform Player is already live in production with multiple customers across the globe including Viacom18 with its VOOT service, one of Asia’s largest Cloud TV services with tens of millions of monthly users.

Research shows that poor Quality of Experience (QoE) caused by slow load times is a primary churn motivator, responsible for 68% of SVOD churn rates¹. QoE is becoming even more crucial as more viewers choose their smartphones to watch TV, with load times of 3 seconds or more responsible for 53% of OTT drop rates². Kaltura’s TV Platform Player was designed with QoE first in mind. With its fast load times and seamless transition between premium content and ads, the new TV Player helps reduce churn and increase user satisfaction.

Also Read: Kaltura Acquires Interactive Personalized Video Startup Rapt Media

The Kaltura TV Platform Player supports all common web browsers. Its fully native SDKs cover Android TV, Apple TV, and Amazon Fire TV, as well as Google Chromecast, TVs and devices with Chromecast built in. On mobile, the player’s SDKs for iOS and Android provide viewers with an intuitive and native playback experience with full plugin support. Kaltura’s player also supports downloadable videos for secure offline viewing.

The player is pre-integrated with the rich feature set of the Kaltura TV platform, including the company’s Multi-DRM service, which is first to support all modern web platforms such as Android 4.3+ and iOS 11.2+. Additional features include multi-audio tracks, and captions, plugins for ad insertion, management and measurement. The latest player also supports advanced analytics including QoE, user behavior, churn prediction, and player events, giving service providers greater insight into their subscriber base, and their interaction with the service.

Shay David

“The combination of our powerful TV Platform, together with the new player ensures our customers enjoy an even faster time to market and differentiating performance while delivering the ultimate user experience,” said Shay David, Kaltura Co-founder, President and GM of Kaltura’s Media and Telecom business unit. “We make it easy for customers to monetize their content in any way they want while ensuring, the highest level of security, and providing deep analytics to learn from.”