Sinch and Wavy Join Forces to Accelerate Innovation and Drive Growth in Latin America

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has agreed to combine with Wavy to advance innovation globally and to build a leading position in next-generation conversational marketing in Latin America and around the world.

Wavy, part of Movile Group, an ecosystem of leading technology companies in Latin America, has established itself as a leading business messaging provider in the region. The company has successfully leveraged its strong position in text messaging to build a business driven by innovation and strong execution. It is a leading messaging provider in Brazil and offers services in Mexico, Colombia, Peru, Chile, Argentina and Paraguay.

Marketing Technology News: Eros Now First Partners with NBCUniversal and Introduces ‘Eros Now Prime’

“Uniting Sinch and Wavy significantly strengthens our offering in next-generation messaging and expands our presence in Latin America. Our shared vision, greater scale and global outlook makes us uniquely well placed to succeed in the marketplace, innovate with our customers, and grow our business”, comments Oscar Werner, Sinch CEO.

Sinch’s platform is driving more than 40 billion engagements each year, with the ability to reach nearly every mobile phone on the planet, in seconds or less, through mobile messaging, voice and video.

Wavy has direct connections to more than 50 mobile operators in Latin America and currently handles more than 13 billion business messages per year. Enterprise customers relying on Wavy’s SMS capabilities include Caixa, Atento and CitiBanamex. The strong commitment to innovation has also seen Wavy develop a leading position in next-generation, conversational messaging over WhatsApp. Customers in this segment include iFood, Avon and Ingresso Rápido. This business is now seeing year-on-year growth above 250 percent.

Marketing Technology News: IDTechEx Research on Virtual Reality: To Be or Not to Be

“Wavy is built on passion, innovation and a mission to make an impact on a global scale. Joining forces with Sinch strengthens how businesses engage with our customers worldwide. We are on a journey that has only just begun and look forward to the combined future of Sinch and Wavy”, comments Eduardo Henrique, Wavy CEO. “Like Sinch, we believe that messaging improves lives every day, bringing ease, and convenience, while connecting people and changing businesses. We launch solutions that serve, optimize and improve all stages of the customer journey, empowering companies to offer a superior experience to their customers.”

Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers