Alliance Data Launches Market-Leading Online Payment Features with Enhanced Digital Suite, Driving Customer Acquisition and Spend

Dynamic real-time offer messaging brings credit to the forefront of the customer shopping journey

Secure application features let customers apply for credit without leaving a brand partner’s website

Fast, simple integration for brands to get up and running and capitalize on e-commerce growth

Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card programs, has launched its new Enhanced Digital Suite. A group of marketing and credit applications features designed to increase customer awareness and adoption of payment options by promoting credit earlier in the shopping experience, Enhanced Digital Suite is a comprehensive solution for brand partners designed to capitalize on online trends while increasing sales and customer acquisition rates.

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Strategic Digital Features Align with Online Growth

In recent months, e-commerce platforms have quickly replaced physical shopping channels, with 10 years of growth occurring in just 90 days¹. Enhanced Digital Suite reflects the changing landscape by creating a seamless process for customers to adopt, apply for and use payment options online.

Through the presentment feature of Enhanced Digital Suite, real-time financing and marketing messages are displayed earlier and more frequently during a customer’s online shopping experience. After driving customer awareness of payment options, existing real-time pre-screen, prequalification and patented frictionless capabilities allow customers to easily and securely apply, and if approved, immediately begin shopping – without ever leaving the brand’s website.

Engaging, Seamless Customer Experience

Providing a simplified user experience and clear and concise messaging, Enhanced Digital Suite helps shoppers make informed and confident choices when shopping online. By allowing customers to select the payment option that fits their specific needs, brand partners are expected to receive a higher number of qualified applicants, higher average order value and higher sales conversion.

“As customers dramatically shift their shopping habits, we have seen our online sales nearly double and the adoption of e-commerce increase,” said Val Greer, chief commercial officer, Alliance Data Card Services. “These new digital marketing, credit and payment tools will further enhance the customer experience, helping our brand partners meet customers where they are, which increasingly is online. Alliance Data is investing in the expansion and transformation of its digital offerings, and Enhanced Digital Suite is reflective of that ongoing commitment.”

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Fast, Simple Integration

With a single application programming interface (API) and software development kit (SDK), Enhanced Digital Suite integration is fast and easy, typically allowing brand partners to capitalize on e-commerce growth in under six weeks. Marketing placements mimic the look and feel of existing branding, and messaging is both compliant and customer-friendly.

“Customers expect a seamless, convenient digital shopping experience,” said Greer. “We are excited to offer a robust collection of customer-centric features that are also simple to implement and put into action for our brand partners. By encompassing all of our online application methods, Enhanced Digital Suite is a one-stop digital integration tool for our brand partners.”

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