Rhetorik Expands to Central & Eastern Europe

Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales, and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA countries, providing the highest-quality data that sales and marketing teams can use to improve their campaigns immediately.

The NetFinder+ CEE expansion pack extends Rhetorik’s existing industry-leading database of European organizations, the technologies they use, and the people responsible for those technology decisions. Central & Eastern Europe coverage now extends to Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Poland, Romania, Slovenia, and Ukraine.

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With access to contacts and technology installs across thousands of companies, the new service offers enhanced install data on cloud, enterprise, and vertical industry applications, system software, and middleware applications – across Europe and beyond.

Underpinning the enhanced offering is a comprehensive new taxonomy for classifying key enterprise technologies. The all-new Rhetorik Technology Map refreshes and structures business technology assets, services, and products into more than 150 categories, covering 7,000+ vendors.

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Rhetorik’s NetFinder+ reports on as many as 164 data fields per company site, including:

• Individual contact data – including Name, Title, Email, and Phone Number (compliant with all relevant data privacy and data protection regulations)
• Firmographic data – includes Business Name and Location, Revenues, Numbers of employees and Line of business
• Technographic data – account technology profiles on installed IT assets such as telecoms equipment, networking devices, and server and desktop hardware; software products from traditional enterprise applications and operating systems to new cloud platforms and vertical industry applications; services and consumables suppliers.

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