IQVIA’s Orchestrated Customer Engagement Platform Selected by Zentiva

By MTS Staff Writer On Nov 2, 2020

IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, announced that Zentiva, a leading player in branded generic and OTC medications in the European and CIS markets, is leveraging IQVIA’s Orchestrated Customer Engagement (OCE) platform across 12 major markets. The platform will be key to helping Zentiva address changes in the market and streamline their commercial operations while creating more impactful customer interactions.

Marketing Technology News: Ethiopian Airlines Taps AI’s Predictive Power to Personalize Passenger Experiences and Grow Revenue

“We will utilize the OCE platform to digitally enable our commercial teams and accelerate Zentiva’s growth. Everyone from sales representatives to marketing managers will be able to deliver more impact with more focus and in less time, while keeping our customers at the heart of all our efforts,” said Paul Geymayer, Head Commercial Northern & Central Europe, Zentiva.

IQVIA will provide OCE Personal Engagement to optimize Zentiva’s field force processes and OCE Marketing to accelerate multi-channel digital marketing toward clients. OCE removes companies’ vertical silos and enables employees to understand how their colleagues are interacting with customers so they can more effectively engage customers.

Marketing Technology News: How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic

OCE accelerates performance by automating administrative and repetitive tasks with its artificial intelligence/machine learning (AI/ML) capabilities. OCE’s AI/ML engine also leverages natural language processing to generate insights from market data. From these insights, OCE gives users real-time recommendations for capturing every opportunity to help sales teams support patient needs.