Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and Yottaa, the leading cloud platform for accelerating e-commerce, and Episerver, the customer-centric digital experience company, have made it possible through Yottaa’s RAPID inSITE via the Episerver App Marketplace for business users to choose an app to fit their needs.

“Episerver offers the most complete e-commerce suite for growing brands,” said Chris Ash, director of alliances for Yottaa. “In order for these brands to maximize online growth, they need to add rich third-party features to their sites that enhance shopper experience. With the addition of RAPID inSITE into its App Marketplace, Episerver is providing its customers a powerful tool to improve overall site performance and increase online conversion.”

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RAPID inSITE enables brands to gain full visibility into how their website is currently performing and see how third-party technologies and other site elements are impacting page load time. Studies have shown that third parties account for up to 75% of site latency and that slow-loading pages result in lower conversion. To be able to participate in the Episerver App Marketplace, RAPID inSITE had to pass strict design, quality, verification, compliance and support standards to ensure impeccable integrations for purchasers seeking quick extensibility in the form of B2C-like shopping.

“Episerver App Marketplace is mission-critical for companies looking to customize their technology stack without the hassle or headaches associated with customization,” said Karen Chastain, senior director of global alliances at Episerver. “While Episerver is an end-to-end digital experience platform, our goal is to offer unparalleled accessibility to the best-of-breed software our customers want to use. To do this, Episerver App Marketplace offers a select-and-succeed model so back-end logic and integration helps engineer show-stopping front-end experiences.”

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As an app for Episerver’s Commerce Cloud, RAPID inSITE meets business demand for faster-performing eCommerce sites while also enabling brands to add a multitude of the third-party features that shoppers have come to expect without impacting site speed.

“Adding Yottaa within Episerver App Marketplace speaks to the need for business users to have complete autonomy over what their software platforms do for them as an organization with hyper-specific needs another company, even in their own industry, may not have,” said Chastain. “RAPID inSITE is a tremendous value add to the Episerver ecosystem and a powerful solution for brands to significantly improve site performance in order to grow their online businesses.”

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