Upfluence Partners with Automation Giant Zapier to Offer Brands Unprecedented Automatic Influencer Discovery within 2,000+ Popular Software Platforms

 

Upfluence, the leading global influencer marketing and commerce platform trusted by top brands worldwide, announced it has partnered with the automation giant Zapier. The new collaboration offers Upfluence clients unlimited insight into organic influencer opportunities through a powerful and unprecedented integration to more than 2,000 of the top business software tools.

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As businesses seek new, smarter ways to drive tangible growth and authentic user-generated content in less time, it’s also becoming harder to find and activate the right influencers. Our new partnership with Zapier greatly helps with this endeavor and delivers numerous benefits for our clients.

Through this new integration, Upfluence now helps clients identify who is influential in any Zapier-connected database, including e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, and Salesforce; CRM tools such as Klaviyo, Hubspot, ActiveCampaign, MailChimp, and Drip; or payment processing platforms such as Stripe or Square Payments. Influencers can also be automatically identified within any contact list imported into Google Sheets, offering unlimited potential. These found influencers can easily be added from Upfluence to affiliate management tools such as Refersion; and prioritized through ticketing tools such as Intercom and Zendesk, providing a boost in customer service to influential VIPs.

“It’s exciting to be able to offer our clients unparalleled access and insights into the data across their entire ERP. Identifying their best influencers within every dataset is now as simple as connecting their CMS, affiliate platforms, analytics tools, and mailing systems to Upfluence – and we’ll do the rest,” said Upfluence Inc.’s CEO Kevin Creusy. “As businesses seek new, smarter ways to drive tangible growth and authentic user-generated content in less time, it’s also becoming harder to find and activate the right influencers. Our new partnership with Zapier greatly helps with this endeavor and delivers numerous benefits for our clients.”

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Leveraging existing networks and converting customers into ambassadors is one of the best brand growth opportunities currently available and a great ROI positive strategy. Creators who love a brand found by Upfluence in Zapier-connected databases are 7x more likely to accept a free collaboration and are 52% less expensive to work with on paid collaborations. By connecting Upfluence with any of the 2,000+ business apps available through Zapier, brands can automatically uncover and capitalize on a contact’s social data to identify revenue-generating ambassadors.