Browsing Tag

ROI

Jetfuel Proves Influencer Marketing Outcomes Can Be Measurable While Ranking High on 10 of AppsFlyer’s Leaderboards for Performance…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

Intelligence Is The Game-Changer

The transition from physical to virtual in the event landscape in the pandemic year has led to numerous advantages for all event stakeholders at every point in time. The primary reason behind this has been the integration of the intelligence tools on the virtual event platform, which have helped redefine the platform structure and highlight all the benefits that can be derived from the virtual platform. Marketing Technology News: The Critical Importance Of Leadership For Agile To Work Here are a few examples of how…

KORE Named as a Leader in 2021 Magic Quadrant for Managed IoT Connectivity Services

KORE, a global leader in Internet of Things (“IoT”) solutions and worldwide Connectivity-as-a-Service (“CaaS”), announced that it has been named by Gartner as a Leader in the Magic Quadrant for Managed IoT Connectivity Services, further advancing its position as a visionary for IoT. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. “For the second year in a row, KORE is honored to be recognized as the only independent service provider in…

Lakeside Software Technology Supercharges New Lenovo Device Intelligence Plus Digital Experience Management Solution

Lakeside Software, the leader in digital experience management, announced their collaboration with Lenovo to launch Lenovo Device Intelligence Plus, its new enhanced version of its cloud-based Software-as-a-Service PC health management tool. The combination of Lakeside Software's premier digital experience management (DEM) solution, the Digital Experience Cloud, and Lenovo's advanced predictive analytics software, empowers administrators with a broader set of analytics and tools to drive actionable insights…

LoginRadius Launches Authentication API Analytics for Businesses To Evaluate API Performance

LoginRadius, a leading global provider of consumer identity and access management (CIAM) solutions, announced the launch of its new feature "Authentication API Analytics". Authentication API Analytics is a high productivity tool that businesses and their developers can use to view and measure an application's overall performance when using LoginRadius. With APIs at the center of digital transformation, the feature provides the analytics report for requests made to various types of LoginRadius APIs. It offers useful…

Colt Applauded By Frost & Sullivan for Delivering Customer Experience-oriented Services in the Business Network Service Market

Based on its recent analysis of the European business network services market, Frost & Sullivan recognizes Colt Technology Services (Colt) with the 2021 European Customer Value Leadership Award. Acknowledging that it is no longer adequate to provide superior network technology and services, Colt focuses on the total customer experience to support enterprise customers' digital journeys. Its efforts have helped increase its Net Promoter (NPS) score from 20 in 2016 to 70 in 2020 among European customers. "Beyond simply…

Total Economic Impact™ Study: 496% Three Year ROI from Tasktop Viz

Leading Value Stream Management Solution Provides Business-Level View of Software Delivery and Data-Driven Digital Transformation Tasktop today announced the findings of a new commissioned study conducted by Forrester Consulting that reveals organizations using the Tasktop Viz value stream management solution realize an average return on investment (ROI) of 496% over a three year period, with the platform paying for itself in less than three months. Designed to help organizations identify and remove bottlenecks,…

Mindworks Introduces Template-Based Playable Ad Builder to Its Playturbo Platform

Creative studio Mindworks has announced the launch of a new feature for its playable ad platform Playturbo. This new feature allows advertisers to use a wide range of pre-built playable ad templates to facilitate playable ad creative production and to improve mobile campaign performance while reducing production costs. New Playturbo feature: playable ad templates Many brands and advertisers across all major markets and verticals have started implementing playable ads into their marketing stacks, thanks to their…

IDG Launches Global ABM Solution Simplifying the Engagement to Sales Activation Process

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Popular Demand with Triblio, simplifying the ABM journey from engagement to sales activation for technology marketers. Built on IDG’s trusted 1st party data, targeting capabilities and Triblio’s sales activation platform, Popular Demand with Triblio solves marketers’ challenges, including: Finding and targeting relevant technology and security buyers at the right companies. Surrounding the full…

First Tube Media Partners With Imagine AR to Bring Augmented Reality to Livestream Digital Experiences

First Tube Media, a branded live content innovation platform that delivers a continuous flow of premium video content resulting in clear ROI, announced today that it has selected to partner with Imagine AR to bring augmented reality to its exclusive livestream programs. The new AR capabilities will premiere at Grubhub Sound Bites next episode, featuring three-time Grammy winner Megan Thee Stallion, King Princess, and Noah Cyrus on March 26 to celebrate Women's History Month. "As we push the limits of…

Yotpo Raises $230 Million to Deliver Its eCommerce Marketing Platform, Giving Brands Maximum Marketing Firepower in an eCommerce-First World

Yotpo announced today that it raised $230 million in Series F funding. With its largest investment round to date, Yotpo aims to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands an unparalleled ability to stand out and retain customers in the hyper-competitive world of eCommerce. "We have always believed that eCommerce would become the dominant form of shopping, but 2020 was an incredible acceleration. The eCommerce arena is the most important place to be. Everyone is…

Announcing the Native Blue App

Blue Triangle, a leader in Digital Experience Analytics, announces the General Availability of Native Blue App, the latest in Native Application Monitoring. Native Blue App covers Application Performance with error and crash detection and reporting for Native Android and iOS Apps. With this technology, it's easier than ever to track the digital experience of mobile Native App users. It's relatively simple to set up and use, with data feeding back to our Cloud Based Software as a Service. This is packaged as a software…

Co-Founder of GR0 Jon Zacharias Releases Guide on How to Calculate ROI on Organic Search

Founder of digital marketing agency GR0 and SEO guru Jon Zacharias is releasing some of his key tips on measuring the Return on Investment (ROI) for organic search and other SEO efforts. This information is meant to help burgeoning entrepreneurs who are starting up their own marketing agencies and looking to become SEO experts and help their clients improve their own Google rankings. Zacharias already does this for his dozens of brands, working with a team of over 30 people to help any company elevate its Google ratings.…

Comcast Technology Solutions Gives Advertisers Greater Campaign Visibility and Control Across Complete Video Landscape With New Video Ad…

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater…

Bizzabo Recognized As A Leader In B2B Marketing Events Management Solutions by Independent Research Firm

Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only three vendors to earn a “Leader” recognition. “We are incredibly proud to be named a Leader among the 13 other vendors evaluated in the report,” said Alon Alroy, Co-Founder, CMO & CCO at Bizzabo. “We believe our ranking is a testament to our event success platform’s ability to…

Napkyn Analytics Announces New Line of Google Analytics 4 (GA4) Services

Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands understand and implement Google’s newly released analytics property - Google Analytics 4 (GA4). Google Analytics 4 is built on the foundation of App+Web, a property Google introduced in Beta in 2019. Unlike previous versions of Google Analytics properties that only supported websites, GA4 can be used on websites, applications (apps) or both. Fundamentally, GA4 is a…

Where Businesses Should Invest in a Year of Cutbacks

The COVID-19 pandemic presented unprecedented challenges to businesses across every industry last year. The impact required many organizations to re-evaluate their investments, and across the board, businesses had to make budgets cut and put initiatives on hold while attempting to stabilize and prepare for the unknowns of the future. Now, with 2021 in full swing and leaders settling into their new normal, businesses are reconsidering their priorities and investments, evaluating the projects, tools and initiatives that will…

New TeamSuccess Customer Success Solution Focuses on Increasing Revenue

Groundbreaking new product by award-winning TeamSupport repositions B2B customer success software to fully realize the revenue potential of customer success With increasing revenue as its primary focus, TeamSuccess boldly repositions the role of B2B customer success software in the industry, announces TeamSupport, the award-winning B2B customer support software solution, of its groundbreaking new customer success product, now available. TeamSupport CEO Pete Khanna introduces the product, saying, "Through proactive…

Mead Johnson Total Grow Sets a Good Example in Effect-Link With Tik Tok

In recent years, the omni-channel strategy has been a trend in the maternal product industry. As the outbreak of Covid-19 this year, brands in the baby food & infant formula industry, whose off-line sales market prevailed previously, turned bullish on the online sales market and hoped to gain more new consumers via digital marketing. However, the game is different online. How to catch people's eyes? How to increase brand's public recognition and enjoy greater popularity? How to manage the costs of new consumer…

Customer Experience Report Reveals Global Marketing Pivot to Drive Accelerated Digital Transformation

Marketing investments yield ROI, while changing consumer behaviors during the COVID-19 pandemic reinforce digital shift A new global research study of 8,000 consumers and 800 marketers examines how COVID-19 has forced brands and customers to rapidly adapt to a digital-first reality. The report, conducted by digital experience leader Acquia, looks at trends across three dimensions: technology, talent, and personalized use of touchpoints to optimize the customer experience (CX). It also examines changing consumer…