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CMC Releases 2020 Hispanic Market Guide Providing Research on Multicultural Majority and Comprehensive List of Trusted Culture Marketing…

Release Comes as Brands Look to Build and Rebuild with Cultural Insights As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2020 Hispanic Market Guide serves as the authoritative source for identifying…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

envelio Commended by Frost & Sullivan for Addressing a Range of Technical Processes in the Distribution Grid with its Intelligent Grid…

As an open platform, IGP has the flexibility to integrate with different data sources to achieve the best data transparency possible Based on its recent analysis of the European grid optimization market, Frost & Sullivan recognizes envelio GmbH with the 2019 European New Product Innovation Award for the Intelligent Grid Platform (IGP). The platform employs a sophisticated digital twin model and can handle large volumes of data and automate typical technical grid planning and operation processes. While its cloud…

New Study Found Outreach Provides 387% Return on Investment

According to the new study, Outreach's payback period is less than three months and freed up approximately 20% of sales reps' time to focus on incremental selling activity Outreach, the number one sales engagement platform, today released a new commissioned study conducted by Forrester Consulting on behalf of Outreach, The Total Economic Impact Of The Outreach Sales Engagement Platform. The study looked at companies that have deployed Outreach and found that an organization can expect to obtain a return on investment…

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…

Rakuten Ready ROI Study Reveals The Fastest And Most Profitable QSR Order Channel

Rakuten Ready, the mobile Order for Pickup technology leader defining the future with solutions that deliver a superior in-store experience, unveiled their inaugural Rakuten Ready 2020 ROI Study to understand how and why to shift the order mix to Order for Pickup, and why utilizing the right technology will improve both profitability and the customer experience. Secret shoppers visited Burger King, Chick-fil-A, McDonald's and Taco Bell locations in 30 cities to place in-person orders. The Rakuten Ready ROI Study showed…

Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Partnership Helps Marketers Optimize National Campaigns Regional Brand Sales Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales.  This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's…

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

Zuant, the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients. The company added 36 new clients since January 2019, 10 of which joined in January 2020. Current clients include 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. According to a recent article by Inkwell Global Marketing, the average budget…

Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

How the World’s Three Internets Are Changing Global Marketing

At the turn of this century, virtually everyone was optimistic about the “democratization of information” that would be possible from shared global access to the unifying worldwide web. It was a promise that was exciting, terrifying and unbelievable all at the same time. And it was a hotbed for innovation that radically transformed industries – including Marketing – in ways that are still being played out. How So? In the US, companies like Google, Facebook, Amazon, and Apple ascended and drove entirely new kinds of market…

Shift7 Digital Reveals New Insights to Help Manufacturers Dominate in the Digital Decade

Leading Digital Marketing Agency Announces Significant Growth for Approach that Modernizes Manufacturing Shift7 Digital, the modern digital agency for manufacturers, announced that it has tripled its profitability in the last 24 months including adding nearly 40 manufacturing clients to its roster and growing its team by 36 percent in just the last year. The growth is driven by the company’s innovative approach to helping manufacturers deliver on the digital experience. A new study shows two-thirds of manufacturers plan to…

The Value of Integrating Marketing Automation With Email Marketing

Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out? Integrating Marketing Automation with your Email Marketing campaigns is absolutely essential to give…

4 Ways AI Is Transforming Marketers’ Roles

There’s a lot of hype surrounding Artificial Intelligence (AI) in the Marketing world – and for good reason. As marketers, we know that intelligent technology can transform our industry for the better and eventually lead to more impactful experiences for current customers and prospects alike. However, there have also been discussions about whether AI applications for Marketing are truly ready for prime time, or even if they should be used on their own at all. AI is truly just the higher level, a broader category of…

4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx. 60 days) for marketers to get their brand campaigns in front of the desired audiences. Marketers can start Advertising campaigns early not only to captures the consumer's attention at the right time but also giving marketers a higher chance of booking exclusive high-value publisher inventory through the private marketplace (PMP) deals at a much reasonable…

The ROI of Upgraded Personalization

New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to drive much higher payouts than basic tactics—to the tune of $20 or more for every dollar invested. That’s the key finding of a recent report on the value of personalization from The Relevancy Group. The research takes a big-picture look at Personalization trends and outcomes and examines how retailers are approaching relevance and using it to drive revenue. Most…

Why Marketers Use Call Tracking Software

Digital marketers in Lead Generation have an exceedingly complicated job to do. They are often running multiple campaigns across a variety of different channels in an effort to get more leads and produce a robust return on investment (ROI). While these marketers utilize digital platforms to generate high volumes of traffic and reach prospects, there remains a critical need to track and measure the inbound call leads that they generate. As smartphones have become a dominant force in the lives of consumers, the inbound call…

The 6 Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes depending on who and how it is processed and measured. When done correctly, there is much to gain. One can optimize budgets and increase Returns On Investment (ROI), predict Sales across Product Categories, and grow your business significantly. On the flip side, however, when done incorrectly, there is much to be lost – like misdirected investment…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…