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ROI

Retail Solutions Inc.’s (RSi) Ansa and Aki Technologies Partner for Better Attribution

Moment marketing company teams up with retail technology leader and measurement provider to help brands more effectively measure mobile ad ROI Attribution just got easier, thanks to a partnership between Aki Technologies, the leading provider of mobile moment marketing, and Ansa, RSi’s shopper marketing solution that automatically delivers unbiased insights into campaign sales performance. Now that retail stores and points of interest are reopening across the US, there’s a re-emerging awareness of the need for proper foot…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Aarki Announces Integration With CAULY

Aarki, a leading AI-enabled mobile marketing platform, is pleased to announce that it is now integrated with CAULY, Korea's leading mobile ad exchange. CAULY gives publishers an opportunity to monetize their ad space and enables advertisers to reach target audiences in a scalable way. Korea is one of the most advanced mobile markets in the world today, and CAULY is one of the largest mobile ad companies in the country to launch a full mobile marketing and advertising ecosystem. CAULY offers powerful inventory and…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

If You Want to Survive, Build an ROI-Focused Sales and Marketing Team Now

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…

Businesses Rejoice: Brainito Delivers DIY Marketing Strategies, Driving Results and Boosting ROIs

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

Introducing Appcast Xcelerate: The Next Generation Programmatic Job Ad Exchange

Appcast Xcelerate optimizes recruitment funnels via intelligent, programmatic job ad distribution and real-time ATS data  Appcast, the leading global provider of programmatic recruiting technology, announced the launch of Xcelerate - the next generation of its award-winning job ad exchange, Appcast Exchange. Xcelerate is immediately available for use by employers and select recruitment advertising agencies in the United States, Canada and the United Kingdom. Marketing Technology News: Axonius Appoints Former Salesforce EVP…

Kinesso Launches Matterkind

Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages Acxiom's Unparalleled Data, Increasing Campaign Performance Across All Channels by up to 30% Matterkind Connects Marketing Investment with Real Business Outcomes Kinesso, the media and marketing technology unit of Interpublic Group, announced today the creation of a new proposition and entity: Matterkind. Matterkind offers an…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

Systech Launches Brand Protection Innovation Series to Educate Global Brands and Supply Chain Participants

Systech, the leader in digital brand protection, today announced it is providing a complimentary online weekly series of conversational webinars. These sessions span global supply chain issues including brand protection, with a focus on how to stay one step ahead of increasingly sophisticated counterfeiters and gray market criminals. The Brand Protection Innovation Series begins Wednesday, April 15, 2020. “As we navigate this new reality of social distancing both personally and professionally, it behooves us to discover new…

CMC Releases 2020 Hispanic Market Guide Providing Research on Multicultural Majority and Comprehensive List of Trusted Culture Marketing…

Release Comes as Brands Look to Build and Rebuild with Cultural Insights As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2020 Hispanic Market Guide serves as the authoritative source for identifying…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

envelio Commended by Frost & Sullivan for Addressing a Range of Technical Processes in the Distribution Grid with its Intelligent Grid…

As an open platform, IGP has the flexibility to integrate with different data sources to achieve the best data transparency possible Based on its recent analysis of the European grid optimization market, Frost & Sullivan recognizes envelio GmbH with the 2019 European New Product Innovation Award for the Intelligent Grid Platform (IGP). The platform employs a sophisticated digital twin model and can handle large volumes of data and automate typical technical grid planning and operation processes. While its cloud…

New Study Found Outreach Provides 387% Return on Investment

According to the new study, Outreach's payback period is less than three months and freed up approximately 20% of sales reps' time to focus on incremental selling activity Outreach, the number one sales engagement platform, today released a new commissioned study conducted by Forrester Consulting on behalf of Outreach, The Total Economic Impact Of The Outreach Sales Engagement Platform. The study looked at companies that have deployed Outreach and found that an organization can expect to obtain a return on investment…

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…

Rakuten Ready ROI Study Reveals The Fastest And Most Profitable QSR Order Channel

Rakuten Ready, the mobile Order for Pickup technology leader defining the future with solutions that deliver a superior in-store experience, unveiled their inaugural Rakuten Ready 2020 ROI Study to understand how and why to shift the order mix to Order for Pickup, and why utilizing the right technology will improve both profitability and the customer experience. Secret shoppers visited Burger King, Chick-fil-A, McDonald's and Taco Bell locations in 30 cities to place in-person orders. The Rakuten Ready ROI Study showed…

Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Partnership Helps Marketers Optimize National Campaigns Regional Brand Sales Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales.  This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's…

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

Zuant, the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients. The company added 36 new clients since January 2019, 10 of which joined in January 2020. Current clients include 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. According to a recent article by Inkwell Global Marketing, the average budget…