Forsta appoints Melissa Perri to the Board

Customer Experience Management
By PRNewswire
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Forsta, the world leading Customer Experience and Research Technology company, has appointed Melissa Perri to the Board.

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“I am delighted to welcome Melissa to our Board and team,” comments Kyle Ferguson, CEO. “Melissa brings world leading experience and knowledge of not only product development and management, but also a tangible passion for product professionals, organisation and growth strategy. I have no doubt at all that she will play a leading role in helping us achieve our ambition of reinventing the global insights industry.”

Melissa adds: “It is exciting to be part of Forsta. Their world class customer research and insights platform will enable companies to grow smarter about their customers, which is essential for great product management. When that is done correctly, customer problems are solved, and business goals are achieved. I intend to help Forsta effectively grow the product suite to create real value for the business.”

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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