Loyalty360 Releases First-Ever Quarterly Analyst Update, 2021 Q2

Loyalty360, the association for customer loyalty, is proud to release its first-ever Quarterly Analyst Update. In this analyst report, Loyalty360 will detail the state of customer loyalty, inclusive of the latest market trends, and current opportunities within customer loyalty facing both brands and suppliers. This industry overview will be informed by extensive data points driven by Loyalty360’s unique position within the industry, which includes hundreds of brands and suppliers within a diverse set of industries.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

Each Quarterly Analyst Update will feature a set of customer loyalty-focused platforms, agencies, and/or consultancies, with timely and relevant updates on each provider’s recent product innovations, client updates, and company focus/roadmap for the coming months.

“These quarterly updates will enable marketers tasked with running customer loyalty programs an additional timely and objective analyst resource to help them keep their programs thriving,” says Mark Johnson, Loyalty360 CEO.

Showcasing Select Platforms, Agencies, and Consultants:

The report will showcase select platforms, agencies, and consultants, including technology and strategic enhancements, new capabilities, product innovations, and suppliers’ brand client updates – all driven by the current state of customer loyalty; the report will be a guidepost to address relevant customer loyalty opportunities.

“After the release of our Technology Today Report this Spring, we’ve heard, from brands and suppliers, that there is a more significant need than ever for more objective, in-depth, and timely analyst reports,” says Carly Stemmer Ivory, VP of Marketing.

Suppliers included in this, and future updates go through at least one Loyalty360 analyst assessment and have verified brand clients as evaluated through Loyalty360 reference interviews, active membership in the Loyalty360 Brand Community, or as a participant in our Leaders in Customer Loyalty interviews.

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

Supplementing Loyalty360’s More Extensive Industry Reports:

These Quarterly Analyst Updates will supplement Loyalty360’s more extensive industry reports – Technology Today (released in April 2021) and the Clarity Report (coming Fall 2021), as well as Loyalty360 supplier members’ existing Analyst Briefs with relevant updates, bringing brands up to date on the latest technologies, platforms, capabilities, and service offerings of these respective partners. Loyalty360’s Analyst Reports support marketers searching for a new platform, a next-generation customer loyalty strategist, or a potential partner who offers proven processes to drive deeper customer loyalty.

The featured supplier partners in the newly released 2021 Q2 update are Cheetah Digital, ICF Next, and Prizelogic. Loyalty360 Brand Members or brand marketers that purchase the report will have access to an overview of each supplier partner, each company’s current focus and recent product innovations, client news, and details on “what’s next” for each supplier in the coming months.

“Through regular one-on-one discussions, interviews, research, and small-sided meetings with our members, we feel Loyalty360 is in a unique position to help the industry navigate the complex and ever-changing customer loyalty landscape,” Johnson says.