Informatica, an enterprise cloud data management leader, announced that Celcom Axiata Berhad (Celcom), Malaysia’s largest private mobile service provider, has chosen Informatica to enhance Celcom’s data governance program as the mobile operator aims to become the nation’s most inspiring digital organization by 2022.

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Informatica’s enterprise data governance solution, powered by Informatica’s CLAIRE metadata-driven AI engine, enables Celcom to automate the governance of millions of subscribers and service data that the organization has to deal with on a daily basis. This in turn allows Celcom to provide more accurate and trusted data across business and IT users, to foster greater collaboration, perform analytics and business-critical decision making, and in return provide greater experience and outcomes to its subscribers.

Celcom has been playing a key role on driving stronger digital advocacy in Malaysia, boosting its technological capability and innovations to accelerate digital adoption within the digital ecosystem. Celcom will also meet the compliance requirements set by the Malaysian Communications and Multimedia Commission (MCMC), with regulatory reporting expected to be significantly reduced from approximately 150 manhours to approximately five manhours through the automation and governance tool.

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Datuk Kamal Khalid, Chief Corporate & Transformation Officer of Celcom Axiata Berhad said, “Celcom has a clear focus on driving operational excellence and growth through innovation, digitalization and new business areas. As we place great importance on acquiring high-quality and trusted data in our digital transformation journey, our collaboration with Informatica will ensure the delivery of the highest standard of service experience to our customers.”

Tony Frey, Vice President & General Manager, Informatica Asia Pacific & Japan commented, “In this unprecedented time, data has become even more valuable for businesses to carve a niche for themselves in the accelerated digital economy and be prepared for the post-pandemic future. We are pleased to be the chosen strategic partner for Celcom’s data governance project to ensure only trusted data is optimized for delivering positive outcomes for Celcom and its customers.”

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