Digital Product Agency Infinum Acquires 3P Development

Infinum, a Croatian-based digital product development company, is expanding its reach with the acquisition of 3P Development in North Macedonia.

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“Quite a few Croatian tech companies have been sold lately. We’re pursuing a different path – we want to expand Infinum’s global presence. We’ve been doing it organically until now, and this acquisition marks a new chapter in our history.”

The Croatian tech powerhouse boosted its ranks by 30 engineers, designers, and project managers, adding to their 350-strong collective located in six offices throughout Europe and the United States.

Infinum is an independent design and development company with 16 years of experience in building award-winning digital products. The two-times Red Dot Award winner’s client roster includes Porsche, Philips, Coca Cola, Nike, and KPMG. This transaction comes as the company’s latest expansion move, having just recently established a presence in London, UK.

Infinum’s COO Nikola Kapraljević said: “Quite a few Croatian tech companies have been sold lately. We’re pursuing a different path – we want to expand Infinum’s global presence. We’ve been doing it organically until now, and this acquisition marks a new chapter in our history.”

They’ve found a match with Macedonian-based 3P Development. 3P’s founder Gjorgi Kosev will take the role of Managing Director for North Macedonia. His responsibilities are bringing Infinum’s award-winning work culture to the new office and scaling the team from 30 to 100 over three years.

“From the first day, I was impressed with Infinum’s work organization and culture. I’m thrilled they’ve recognized what our two companies can do together and that we’re becoming a part of the team,” said Gjorgi.

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“We’ve recognized a similar way of thinking with Gjorgi and his team, along with a desire to join us in future ventures. We’d like to establish a stronger presence in other markets, like the US, and are actively looking for a compatible design and development company that could help us in our mission,” Nikola concluded.

The transaction, which is expected to close by the end of 2021, is subject to regulatory approvals and other customary closing conditions.