Nearly 40% of the Fortune World’s Most Admired Companies Use the UserTesting Platform to Build Better Customer Experiences

Some of the largest companies in the world, ranked by revenue, gain customer insight and understanding with the UserTesting Human Insight Platform

UserTesting, a leader in video-based human insight, announced that 38 percent of companies on the Fortune World’s Most Admired Companies list rely on the UserTesting® Human Insight Platform to drive innovation, empathy, and customer understanding. Now in its 25th year, the Fortune World’s Most Admired Companies list surveys top executives and directors from eligible companies, along with financial analysts, to identify the companies that enjoy the strongest reputations within their industries and across industries.

Marketing Technology News: UserTesting Announces New Capabilities that Provide Organizations with More Customizable and…

“Leading brands on the Fortune World’s Most Admired Companies list are making the most of the UserTesting platform to get insights that help them fuel their customer experience strategies”

UserTesting customers on the Fortune World’s Most Admired Companies List for 2022, including Domino’s, Hyatt, Lowe’s, MetLife, Sony, T. Rowe Price, Volvo, Workday, and others, rely on the UserTesting Human Insight Platform to get a window into their customers’ world so they can get the first-party data they need to create experiences that both move people and move the needle for their business. UserTesting provides these companies with access to real human insight, delivered fast–powered by video and enhanced by machine learning–so they can deepen their understanding of who their current and future customers really are at their core.

As a video-first experience testing platform, UserTesting enables these organizations to see and hear the experiences of real people as they engage with products, designs, apps, prototypes, and brands. The Human Insight Platform helps these organizations get access to diverse customer perspectives and discover human insight so that they can build exceptional experiences that drive results.

“Leading brands on the Fortune World’s Most Admired Companies list are making the most of the UserTesting platform to get insights that help them fuel their customer experience strategies,” said Michelle Huff, Chief Marketing Officer at UserTesting. “Our Human Insight Platform has been a catalyst for customer empathy and understanding at many of our top customer organizations, and we’re delighted to see so many earning the recognition they deserve on the prestigious Fortune list.”

Marketing Technology News: MarTech Interview with Amanda Mountain, Global Vice President at SAP Digital Commerce