Nextdoor , the neighborhood network, is partnering with Microsoft to display Nextdoor’s hyperlocal, neighbor-generated content directly within Microsoft properties including MSN and Microsoft Bing. This marks the first time a partner is using a Nextdoor-built API to fetch content and host on their site or app.

Going forward, trending public posts from Nextdoor will be integrated directly into Microsoft properties, delivering engaging local neighborhood content to Microsoft users in the United States. For example, people using Microsoft Bing, Microsoft Start Feed, or MSN in their preferred city will be able to view Nextdoor content for that specific area.

Marketing Technology News: IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers

Nextdoor connects neighbors with each other and everything nearby, including businesses and public services. Today, neighbors rely on Nextdoor in over 290,000 neighborhoods globally and nearly one in three U.S. households. Integrating popular Nextdoor posts from neighbors, businesses, and public services creates an engaging experience on Microsoft properties while providing more people with timely, local information.

Kiran Prasad, Chief Product Officer at Nextdoor, said: “Neighbors come to Nextdoor to discuss local information, exchange goods and services, and mobilize in their community. This is Nextdoor’s first partnership of its kind and we are delighted to partner with Microsoft to distribute relevant neighborhood news and enable more neighbors to build real-world connections with those nearby. Nextdoor is the neighborhood network and we look forward to developing more strategic integrations and connecting partners with our uniquely engaged audience.”

Taroon Mandhana, Corp Vice President of Content Services at Microsoft, added: “Nextdoor helps connect an engaged local audience, and this integration marks the beginning of an important strategic partnership. Our mission at Microsoft Start is to help users access informational content that is trustworthy, timely and personalized to their interests. We are excited to see our users access Nextdoor’s hyperlocal content in their feed and look forward to deepening our partnership further.”

Marketing Technology News: MarTech Interview with Kyle Lacy, SVP of Marketing at Seismic