Vivun, a global provider of Buyer Experience (BX) software, announced that it has been named a “Cool Vendor” based on the May 10, 2022, report titled, “2022 Gartner Cool Vendors in Technology Go-to-Market” by Ray Pun, Alan Antin, Maria Marino, and Julian Poulter at Gartner, Inc. Gartner Cool Vendors research is “designed to highlight interesting, new and innovative vendors, products and services”.

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The report, which can be accessed here, covers topics such as:

• Improve demand generation programs by expediting interactions between buyers and sellers with the use of AI-powered solutions, such as booking meetings without requiring human intervention.
• Enable a smooth transition from prospect to customer by streamlining onboarding processes with solutions that offer a collaboration space between technology provider and customer for sharing project activity.
• Operationalize presales activity such as POCs by reducing manual, ad hoc processes and introducing systematic solutions to collect data about the specific deliverables, activities and team members and deliver insights about those most effective at closing business and achieving faster sales cycles.

“We are thrilled to be named a Gartner ‘Cool Vendor’,” said Vivun co-founder and CEO Matt Darrow. “We believe revenue leaders have realized that the only way to win over the new breed of sales-proof buyer is to deliver an incredible buyer experience – and presales is the ideal team to own that mission and deliver value throughout the purchasing cycle. Presales has a tremendous opportunity to elevate their role and become a strategic player at the revenue table, and we’re proud that Vivun is helping to clear their path.”

The information provided in the report is of value to all B2B technology and service providers seeking to increase demand generation, accelerate sales cycles, and improve customer success.

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