New Platform Launches with University of Georgia Star Running Back at the BMW Performance Center

The Players’ Lounge, a Web 3.0 focused platform built to empower relationships between current and former college athletes and their respective fanbases, today announces the launch of The Players’ Lounge – Experiences, offering fans the chance to bid on unique, memorable and interactive experiences with their favorite athletes.

“At The Players’ Lounge, we are committed to bringing fans one-of-a-kind experiences they can’t find anyplace else. Never has a company allowed fans this type of access and interaction with their favorite athletes,” shares Aaron Murray, Co-CEO of The Players’ Lounge. “As I think back to my playing days, most of my interactions with fans were brief and surface-level. The Players’ Lounge – Experiences allow for fans to have in-depth conversations and interactions they simply would not be able to have otherwise. We are so excited to facilitate these memories of a lifetime for loyal fans.”

“At The Players’ Lounge, we are committed to bringing fans one-of-a-kind experiences they can’t find anyplace else. Never has a company allowed fans this type of access and interaction with their favorite athletes”

The first experience available for fans features an open track at the BMW Performance Center in Greer South Carolina and University of Georgia running back Kendall Milton. On June 19, DGD Mafia members can bid on 1 of 5 Kendall Milton NFTs with the top bidder driving with the UGA standout junior on the racecourse. The remaining four winners will be paired with UGA letterman and a surprise special guest. The experience takes place June 26.

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“The value proposition we offer our more than 100 signed student-athletes is the opportunity to build their brand in a way that is authentic to them. Kendall is an avid car and racing enthusiast, so partnering with the BMW Performance Center was an incredibly perfect fit for him,” says Keith Marshall, Co-CEO of The Players’ Lounge. “When the fan and the athlete are enthusiastic about the activity, it makes for an unbelievable experience for both sides. We look forward to rolling out several more unique experiences throughout the summer.”

Upcoming experiences include golfing with the UGA football stars Ladd McConkey and Ryland Goede at the prestigious Miura Golf Club as well as hunting with Keith Marshall.

The Players’ Lounge utilizes Web 3.0 technologies to connect communities of fans and their respective student-athletes through the purchase of NFTs, which unlock a variety of utilities from exclusive message boards to in-person events. A large percentage of the proceeds from the NFT sales go directly to the student-athlete partners.

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