Google Cloud, Quickplay Team Up to Spur Middle East Streaming Success

Collaborative effort continues expansion of worldwide relationship

In the latest expansion of their global collaboration, Quickplay announced that it is collaborating with Google Cloud to drive new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East.

The two companies are building on a shared history of cloud innovation to bring to market regionally optimized solutions that leverage Google Cloud’s new Middle East regional data center in Qatar. The solutions are designed to help streaming providers design, deploy and scale new cloud-native platforms with the flexibility of personalization capabilities to enable rapid, cost-effective time to market and powerful subscriber engagement and monetization.

Marketing Technology News: PowerDMARC Email Authentication Platform Announces Integration with Gradient MSP

“As we work with the Qatar Ministry of Communications and Information Technology to unleash the power of Google Cloud, it is important that we surround ourselves with trusted partners who can maximize the impact of our platform,” said Kip Schauer, Global Head of Media & Entertainment, Gaming Partnerships, Google Cloud. “Quickplay has proven repeatedly that they have the vision, the commitment, and the technical expertise to help drive positive business and market results for the media industry in the Middle East and beyond.”

Quickplay’s research and development team has been a leader in using Google Cloud products and tools to enable delivery of personalized FAST services, real-time data and recommendations, and low latency video. Joint customers include PLDT and Cignal in the Philippines, aha in India, YES Network and MSG Networks in North America, and others.

“In deployment scenarios around the world our close, collaborative relationship with Google Cloud has helped our customers achieve their objectives,” said Paul Pastor, Chief Business Officer for Quickplay. “We look forward to helping Google Cloud make the most of the new opportunities that are being generated by its enhanced presence in the Middle East.”

Marketing Technology News: MarTech Interview with Baba Diallo, Director of Creator Relations at Calaxy