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monetization

TheViewPoint Joins IAB and Becomes TAG Registered

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has recently announced its official membership in the Interactive Advertising Bureau (IAB) and its completion of the verification process necessary to become TAG Registered by the Trustworthy Accountability Group (TAG). TheViewPoint provides CTV/OTT video publishers with a direct gateway to premium demand and helps monetize their inventory on Roku, Hulu, Amazon Fire TV, Android TV, Apple TV, etc. Eliminating the middlemen involved…

Pandora Founder Launches Sessions: The Dedicated Music Platform Enabling Artists to Play More and Earn More Through Live Streaming

Available as an app and online, Sessions gives musicians a platform to stream live concerts, build a fanbase, and make a sustainable income Sessions, a live streaming platform for music, today announced the beta launch of its web and mobile app in 200+ countries and 15 languages. With just a laptop and a microphone, musicians can perform live, cultivate a global fanbase, and make a sustainable income from home. By combining live interactive streaming with the best engagement and monetization features of advanced game…

AdColony Opens Data Science Office in Poland, Led By Technology Veteran Hires

Mobile advertising company brings on app UA industry experts Pawel Pawlak and Pawel Godula, brilliant data science and artificial intelligence leaders, to power innovation for AI-powered advertising and monetization solutions AdColony, the mobile performance marketplace, today announced the addition of two user-acquisition technology veterans to the team-- Pawel Pawlak as the Director of User Acquisition (UA) Intelligence and Pawel Godula as the Director of Data Science. The new hires’ primary focus is to lead and develop…

Waypoint TV Taps Wurl’s Video Distribution and Monetization Services to Deliver its Network to New Platforms

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it is powering the delivery of Waypoint TV, a go-to destination for fishing, hunting and outdoor enthusiasts, to Samsung TV Plus. By joining the Wurl Network, Waypoint is making its more than 1,000 hours of fishing and hunting shows and films from over 70 top producers more accessible to its community of millions of viewers. Leveraging Wurl's video distribution expertise, Waypoint's extensive catalog…

Netshow Capital to invest €15 Million a year in International TV series

The Fund Aims to Back the Production of High-Budget TV Series with an International Appeal Netshow Capital is an Irish investment vehicle specialized in audiovisual production of television series and their monetization, addressed to streaming platforms and linear TV networks. It’s goal is building a portfolio of 8 to 10 high-quality TV series with an international appeal across markets and distribution channels; it will be focused on productions both in English and Spanish language although it is open to opportunities…

Cross Promotion Solutions for Mobile: The Pros and Cons

Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money getting new customers into the door. Then you open up a bakery, which fits pretty well with your existing customer base. The natural step would be to advertise your bakery to your warm client base, right? Well, it’s not so straightforward. The financially logical step would be to analyze how much you should spend advertising to your existing clients, so that you’re not overpaying. And from the perspective of your coffee shop,…

A Majority of Developers to Join the Hibe Social Network for Mobile Apps

More Than 75% of Developers to Use the Hibe Platform to Address Adoption, Retention and Monetization Problems of Their Mobile Applications Virtual Artifacts (VA) announced they have conducted two surveys between Jan. 12-28, 2019 and Feb. 11-20, 2019 with mobile applications developers about its flagship platform Hibe, a social network for mobile apps that allows different applications to "friend" each other in order to enable their users to interact with each other. The goal of the first survey was to validate their…

Interview with Kai Henniges, CEO and Co-Founder, video intelligence

"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to tell strong brand stories is where it’s at its most powerful."Tell us about your role at vi and the team/technology you handle. I founded video intelligence (vi) three years ago, having run content platform Viewster for nearly a decade. With experience as a publisher ourselves, we knew the challenges, so the goal with vi was to find the best monetization platform for publishers. We now have a…

Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…