Affle To Acquire YouAppi, A Global Gaming Focused Programmatic Mobile App Marketing Platform

Affle (India) Limited through its subsidiaries (“Affle”), announced the signing of definitive agreements to acquire 100% ownership of YouAppi, a global gaming focused programmatic mobile app marketing platform. YouAppi Inc. was incorporated in the USA in 2011 and they have a strong ground presence with teams based out of USA, Israel and Japan.

“We are excited to announce this acquisition and welcome the YouAppi team on-board in the growing Affle family.”

— Anuj Khanna Sohum, MD and CEO of Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX and now YouAppi.

Marketing Technology News: Introducing PromptPal: A Unique, AI-Driven Social Platform for Engaging Conversations

YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real-time results optimization for the fast growing gaming industry globally. YouAppi’s programmatic mobile app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms and granular audience segmentation for many of the leading global companies.

Commenting on this development, Anuj Khanna Sohum, MD and CEO of Affle said “We are excited to announce this acquisition and welcome the YouAppi team on-board in the growing Affle family. We see a lot of synergies to strengthen YouAppi as a Consumer Platform business in the fast-growing & resilient Gaming vertical. YouAppi is well aligned to our CPCU business model on both iOS and Android platforms to unlock greater consumer conversions for leading game developers globally. We appreciate YouAppi’s entrepreneurial culture and strong execution focus on tech innovations, profitable growth and financial fundamentals.”

“Becoming a part of Affle allows us to accelerate the YouAppi vision and strategically align our complementary technology capabilities and combined business models, delivering greater value for our customers globally,” said Moshe Vaknin, Co-Founder and CEO of YouAppi. “YouAppi is ranked amongst the top 10 platforms for North America in the Appsflyer Remarketing Index and is amongst the fastest-growing companies in the 2023 Inc. 5000 Regionals: Pacific list. This is the result of the dedication, trust and hard work of our team, and the loyalty of our customers. We look forward to driving fast-paced innovation and greater profitability together with Affle.”

Marketing Technology News: MarTech Interview with Laurie Morylak, SVP of Marketing at ReliaQuest