New Technology Helps Marketers Master Amazon

The Mars Agency Unveils New Ecommerce Enhancements to Its Industry-Leading, Full-Service Insights Suite at Amazon unBoxed

Today at Amazon unBoxed, The Mars Agency launched new enhancements to its Marilyn Ecommerce Intelligence Platform – a global full-service insights suite designed to accelerate its current end-to-end Amazon capabilities. The platform provides the metrics that matter across four key components: sales and operations, media, digital shelf, and Amazon Marketing Cloud. To take it one step further, holistic dashboards and opportunity reports enable marketers to make better and more agile decisions, while AI tools empower marketers to succeed with Amazon Marketing Cloud. By merging the foundational expertise and data needed to fuel the Amazon flywheel, with the principles of Commerce Marketing and shopper behavior, The Mars Agency is now setting a new industry standard in ecommerce.

The noteworthy enhancements to the Marilyn Ecommerce Intelligence Platform that merge end-to-end insights with an end-to-end team include:

1)  Marilyn AMC Clean Room Solution: This new solution provides an intuitive, user-friendly portal for marketers to ask the critical questions that help guide strategic marketing decisions and media planning – from how shoppers interact with sponsored brand and display ads, to how campaigns perform regionally, to how ads drive in-store sales.

2)  Marilyn Digital Shelf Health: This new digital shelf technology helps clients move beyond content compliance and gain a competitive advantage. From content health to market share to sales and order value, the solution delivers insights that drive better ecommerce performance.

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With 700% growth in three short years, the full-service Mars Ecommerce Team is composed of business analysts, business managers, advertising experts, DSP specialists, search specialists, digital shelf strategists, copywriters, and designers. The team is also currently testing chatGPT on both Product Listing Creation and Digital Shelf Copy, as well as exploring generative AI tools to determine image effectiveness. They now match their end-to-end team with end-to-end insights obtained through the Marilyn Ecommerce Intelligence Platform.

Clients agree that the powerful mix of end-to-end insights with an end-to-end team can have a remarkable impact on their business.

According to Jonathan Moy, Director of Amazon & Omnichannel at Prestige Consumer Healthcare, “Our partnership with the Mars Ecommerce Intelligence Platform helps us unearth rich digital shelf insights that enables us to not only iterate upon, but truly grow the business in an impactful way.”

According to Robert Rivenburgh, Global Chief Executive Officer of The Mars Agency, “We believe we’re the only company to combine what we refer to as art and algorithm in ecommerce, using data and insights to connect our clients’ ecommerce assets and deliver seamless shopper experiences that drive better business results.”

Ecommerce is a fast-paced industry where your business can change on a dime. Marketers need fast answers, backed by data, which can be hard to source and activate with speed. Coupling shopper marketing acumen with industry-leading data, The Mars Agency strives to identify opportunities for enhanced engagement with the shopper, improved connectivity with marketing programs, and better utilization of retail capabilities and vendor innovation – helping to achieve growth on Amazon and beyond.

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