SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization

New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs.

Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a leading customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivize customer interactions and deliver highly personalized, loyalty-driven omnichannel experiences that grow customer lifetime value.

The SAP Emarsys Customer Engagement Platform executes intelligent omnichannel campaigns to customer segments at scale to turn marketing strategies into revenue. The Annex Cloud Loyalty Experience Platform specializes in omnichannel incentivization for transactional, social, and behavioral loyalty activities in exchange for personalized rewards, adding robust technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Customer Engagement Platform.

The SAP Emarsys and Annex Cloud integrated solution manages promotions, tracks customers, scores behaviors, and delivers personalized experiences to collect richer, more relevant zero- and first-party data. Together, they offer a seamless solution that empowers marketers at brands like Molton Brown to:

• Build loyalty programs to fit unique business needs: From global to regional variations, spanning multiple languages, currencies, brands or even including partners.
• Track and incentivize customer actions: Online, in-store and across all channels.
• Automate personalized communications: Delivering loyalty messages and offers that increase average order values, purchase frequency and customer lifetime value.
• Improve customer data intelligence: Integrate loyalty data and AI-driven insights across business systems for informed decision-making.
• Measure program effectiveness: Continuously optimize marketing strategies for maximum impact.

Marketing Technology News: Optimove NFL Betting Trend Data Reveals Volume of Bets Increase During Playoffs, Average Bet Amount Declines

Effortless Implementation, Powerful Results

This integration goes beyond simple points-based programs. With flexible, holistic configurations and granular control, brands can structure complex earning rules, create individualized customer journeys, and decrease the time it takes to launch and manage successful loyalty programs, giving time back to marketers to focus on revenue. This integrated solution features flexible configurations, enabling SAP Emarsys customers with Annex Cloud to:

• Implement quickly and easily: SaaS-based loyalty program management platform accelerates program launch and reduces time to value.
• Structure complex earning rules: Go beyond points and reward customers for diverse behaviors and interactions.
• Seamlessly manage loyalty across channels: Deliver consistent experiences online, in-store and across all touchpoints.
• Built-in loyalty tactics and templates: Configure and trigger automation to pre-defined segments based on demographics, behaviors, or preferences.

“At Annex Cloud, we’re passionate about fostering deeper relationships between brands and customers,” said Erin Raese, SVP GTM at Annex Cloud. “Simplifying the complexity of enterprise loyalty for the marketer combined with delivering the right message at the right time enhances both platforms and empowers brands to build truly valuable programs.”

“The partnership between SAP Emarsys and Annex Cloud enhances our ability to empower enterprise brands to foster true customer loyalty with AI-fueled personalization. Going beyond simple points-based programs, this joint solution enables marketers to focus on delivering highly personalized omnichannel experiences that create value for customers and revenue for brands,” added Sara Richter, CMO at SAP Emarsys.

Future-proof Loyalty with SAP Emarsys and Annex Cloud

By combining the customer engagement prowess of SAP Emarsys with the enterprise loyalty expertise of Annex Cloud, brands of any size and complexity gain access to a powerful, scalable solution ready to tackle the ever-changing customer landscape. With this partnership, brands unlock a world of possibilities, empowering them to build deeper customer relationships, drive engagement and achieve sustainable growth.

Marketing Technology News: MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company