Provides insight into customer engagement platforms, including capabilities, weaknesses and propensity for switching

MessageGears, the leading cross-channel engagement platform for large consumer brands, announced the release of its 2024 State of Enterprise Marketing Report. The report provides insights into the number of customer engagement platforms used by enterprises, preferred capabilities in a customer engagement platform, weaknesses identified in customer engagement platforms, propensity of enterprises to switch customer engagement platforms and key decision makers.

“This report provides insight and perspective into what enterprise brands are doing when it comes to customer engagement platforms, including strengths that are necessary for success and weaknesses that are a hindrance to progress.”

“Enterprise brands are always looking for ways to become more efficient and effective with their customer engagement efforts,” said Will Devlin, Vice President of Marketing for MessageGears. “This report provides insight and perspective into what enterprise brands are doing when it comes to customer engagement platforms, including strengths that are necessary for success and weaknesses that are a hindrance to progress.”

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Key findings include:

• Enterprise organizations, by and large, use one customer engagement platform (64%).

“This report will help enterprise brands make more informed decisions when it comes to investing in their marketing technology stack,” added Devlin. “We’re excited to share these insights to continue to move the industry forward.”