“With the ability to tap into all their enterprise data without creating copies, brands can focus on crafting cohesive, multi-channel experiences that drive results”

MessageGears’ warehouse-native data access has long enabled brands to send real-time messaging. Now, this capability is even more powerful with unified profiles, offering 360-degree visibility into every customer across millions of contacts.

Marketing Technology News: MarTech Interview with Tricia Houston, Vice President of Discovery & Design, KS&R

“Campaign prioritization with real-time customer profiles transforms how brands approach segmentation,” said Craig Pohan, Chief Technology Officer at MessageGears. “Brands no longer need to rely on outdated or incomplete datasets to run campaigns. By leveraging dynamic customer profiles that are built within the brand’s own data warehouse, marketers gain access to actionable data for smarter decisions and real-time optimizations. This leads to more targeted and personal experiences, in turn driving higher engagement and customer lifetime value.”

In a world where data is abundant but insights are often hard to activate, MessageGears’ campaign prioritization empowers marketers to act on the most relevant data without moving or copying it. With native connections to leading data warehouses like Snowflake, Google BigQuery, Databricks, and Amazon Redshift, brands can make better, faster decisions using their existing data.

Marketing Technology News: The Role of AI and Machine Learning in AdTech

Key campaign prioritization functionality includes:

• Intent scoring and predictive profiling: Prioritize campaigns based on customer behavior and signals to ensure the right message reaches the right person at the right time.
• Flexible data ingestion: Ingest data from any source, including transactional, behavioral, or third-party enrichment, to create highly targeted campaigns.
• Cross-channel implementation: Use these insights to send personalized messages across email, SMS, and mobile apps, ensuring seamless engagement.

“With the ability to tap into all their enterprise data without creating copies, brands can focus on crafting cohesive, multi-channel experiences that drive results,” added Pohan at MessageGears. “Campaign prioritization empowers marketers to make the most of their data – without any of the friction or latency they’re used to.”

Enterprises like Expedia, Chewy, and KAYAK leverage MessageGears to know and understand how their customers are behaving to fully engage buyers at all stages of the journey.