As part of its mission to help companies build better products and digital experiences, Amplitude announced it acquired Command AI, a startup that provides intuitive, AI-powered user assistance to make software easier to use.

“Innovation is the biggest driver of growth for Amplitude”

With this acquisition, Amplitude plans to offer personalized user assistance on its digital analytics platform via in-product nudges and tours, onboarding guides, and surveys. This will enable teams to deliver better customer experiences that increase user satisfaction and ultimately drive business impact.

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The integration of these technologies makes sense given that today Amplitude helps companies understand what users are doing and where they’re getting stuck. With Command AI, Amplitude can improve its ability to help those companies actively improve their products and digital experiences in a way that acknowledges the uniqueness of every user. The insights delivered through Amplitude become even more actionable.

Command AI has built the next generation of digital adoption technology by focusing on the end user experience as well as infusing AI into the product itself. The advanced AI capabilities can proactively nudge or respond to users, which will strengthen the Amplitude platform. Customers will be able to better understand and act on user intent, access insights faster, and offer more tailored user experiences.

“Innovation is the biggest driver of growth for Amplitude,” said Spenser Skates, co-founder and CEO of Amplitude. “We’ve been incredibly impressed by what the Command AI team has done, particularly in the AI space. We’re excited to add their cutting-edge AI capabilities to our market-leading digital analytics platform.”

“Everything Command AI does is more powerful when combined with analytics,” said James Evans, co-founder and CEO of Command AI. “While software has become more powerful and ubiquitous, most is still ‘one-size-fits-all’ and hard to use—and a lot of what purports to help users actually ends up just annoying them. I’m so excited that together Amplitude and Command AI can build the next generation of user assistance all designed for an AI-driven and product-led world. Our customers will be able to drive user growth, satisfaction, retention, and expansion all from a single platform.”

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Amplitude expects to expand its platform with an experience that integrates Command AI’s flagship capabilities early next year, including:

• Guides and Product Tours: Introduce users to your app or website in a step-by-step, interactive, and digestible way.
• Announcements: Use smart triggers to share product updates, event invites, and special offers with users who will actually care.
• Surveys: Engage users, get deeper feedback, and generate insights about their experience in real-time.
• Checklists: Help new users get up and running faster with a personalized action plan.