A single platform for agents and property marketers to order and publish MLS-ready 3D tours, photos, videos, floor plans, and AI-powered descriptions

Matterport, Inc., a pioneer in digital twin technology and spatial data capture, is making real estate marketing faster and easier than ever with the launch of Matterport Marketing Cloud—a powerful, all-in-one hub designed to help agents create high-impact digital marketing campaigns in just a few clicks.

Powered by Property Intelligence, Matterport’s proprietary AI, the new Matterport Marketing Cloud simplifies the entire property marketing process by consolidating media creation, editing, distribution, and analytics into one intuitive user-interface that integrates seamlessly with the MLS.

With Matterport Marketing Cloud, agents can schedule a Digital Pro package and have a complete ready-to-market listing package delivered within approximately 1 to 2 business days in most major metros. Each package includes:

• A 3D virtual tour that immerses buyers in the property
• High-resolution listing photos
• A polished, social-media-ready video
• AI-generated property descriptions tailored for maximum impact
• Detailed floor plans with precise room measurements
• “Defurnished” virtual tours and images, giving buyers a clutter-free view of the space

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With just a few clicks, these assets can be published to the MLS and other platforms, eliminating hours of manual work and helping agents get listings live faster. The defurnish tool makes it even easier to showcase homes at their best by instantly transforming cluttered spaces into clean, open rooms.

“From a single Matterport digital twin, Matterport Marketing Cloud can deliver the kind of world-class media-rich marketing package that’s typically been reserved for only the most exclusive listings,” said RJ Pittman, Chairman and CEO of Matterport. “And the best part: you don’t need to be a tech expert to do it. Matterport Marketing Cloud takes care of everything—so agents can spend less time on manual tasks and more time winning new business.”

A Competitive Edge for Agents and Property Marketers

Matterport Marketing Cloud puts the power of Matterport’s most advanced marketing tools into more agents’ hands—helping them stand out in a crowded market. Listings with Matterport 3D tours have been shown to increase engagement and conversion rates, giving agents a clear advantage. Property marketers, including short-term rental managers, can also use Matterport Marketing Cloud to streamline operations and accelerate bookings with professional-grade media.

“Agents have told us they need technology that makes them more productive and helps them stand out in an increasingly competitive market,” Pittman said. “Marketing Cloud is the ‘easy button’ for real estate marketing—helping agents go live faster, attract more buyers, and close deals sooner.”

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Part of Matterport’s 2025 Winter Release

Matterport Marketing Cloud is part of Matterport’s 2025 Winter Release, which introduces powerful new tools for real estate agents, contractors, property managers, and designers. Following the 2024 Fall Release, which introduced the AI-powered defurnish tool, the company is now preparing to launch interior design tools that will let users virtually furnish and reimagine spaces—helping buyers visualize the possibilities of every property.