A Powerful Collaboration Driving Unmatched Brand Engagement

Famosos, the largest and most influential marketing platform for the U.S. Hispanic and Latin American markets, proudly announces an expanded partnership with TelevisaUnivision, reinforcing its position as the leading force in Hispanic digital engagement and influencer-driven brand campaigns.

This dynamic alliance reinforces Famosos’ dedication to making influencer marketing the premier channel for brand engagement in the rapidly expanding Hispanic market. With a vast network of over 40,000 influencers and a global reach of 250 million, Famosos is transforming how brands authentically connect with Hispanic audiences through high-impact, performance-driven content.

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TelevisaUnivision, the world’s largest Spanish-language media company, has been instrumental in Famosos’ growth—leveraging its expertise to scale influencer-powered campaigns for ViX, DIRECTV, Copa América 2024, the Latin GRAMMYs, and Premios Juventud.

With 27 successful influencer campaigns for ViX, including the launch of hit reality series, La Casa de los Famosos in Mexico– inspired by Celebrity Big Brother. Famosos continues to drive groundbreaking social-first activations, making influencer marketing the go-to strategy for brands targeting Hispanic consumers.

“Famosos was created to revolutionize brand engagement through influencer marketing,” said Andrés Cohen, Founder and CEO of Famosos. “With TelevisaUnivision’s strategic backing, we’re scaling creator-driven campaigns that deliver unmatched impact and results.”

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Since its inception, Famosos has transformed influencer marketing, executing high-impact campaigns for major brands such as Mastercard, Starbucks, KFC, IPSY, Félix Pago, and Mercado Pago.

As part of its growth strategy, Famosos has merged FamososAds.com with Famosos.com, streamlining services to provide brands and creators with a one-stop platform for influencer activations, whitelisting, and paid amplification.

With a shared vision for the future of Hispanic digital engagement, Famosos and TelevisaUnivision are doubling down on influencer marketing as the ultimate tool for brand success in 2025 and beyond.