Ibotta, Inc., which operates the largest digital promotions network in North America, announced the strategic expansion of its senior sales leadership team with the appointments of David Parisi as Senior Vice President of Client Partnerships and Chris Boyd as Senior Vice President of Business Marketing. The key hires underscore Ibotta’s commitment to advancing its go-to-market strategy and establishing Ibotta as the first full-service performance marketing platform for the CPG industry.

“David and Chris bring a wealth of experience and…signal a significant investment in deepening Ibotta’s market penetration, and empowering our clients to drive measurable, incremental sales and connect with consumers in a tailored way.”

“David and Chris bring a wealth of experience and proven track records in driving revenue growth, building high-performing teams, and scaling innovative marketing and sales initiatives,” said Chris Riedy, Ibotta’s Chief Revenue Officer. “They signal a significant investment in deepening Ibotta’s market penetration, and empowering our clients to drive measurable, incremental sales and connect with consumers in a tailored way.”

As SVP of Client Partnerships, Parisi will focus on the continued scaling of Ibotta’s Enterprise sales organization, including the company’s Food, BevAlc, Beauty & Personal Care, and Home & General Merchandise verticals. Most recently, he was the General Manager of Omnichannel and Partnerships at Fetch, where he led partnership teams across agency development and data partnerships, as well as multiple sales verticals. Prior to Fetch, he served as Head of U.S. Financial Services Partnerships at Twitter (now X), where for more than a decade he was in charge of building and leading teams focused on innovation and revenue growth.

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“Ibotta’s unique approach to performance marketing and its robust network present a compelling value proposition for the market,” said Parisi. “I’m eager to lead the sales team in capitalizing on the immense opportunities ahead and helping our clients leverage the Ibotta Performance Network (IPN) to achieve industry-leading reach and campaign effectiveness.”

As SVP of Business Marketing, Boyd will spearhead the ongoing development and execution of marketing and sales enablement strategies aimed at promoting Ibotta’s business offerings, and significantly enhancing brand awareness among key customer audiences. Previously, he held senior marketing roles at Seekr AI and Twitter/X, where he successfully led go-to-market strategies and developed global business narratives.

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These appointments come on the heels of Ibotta’s successful launch of first-of-its-kind dynamic performance marketing campaigns with two leading CPG clients, allowing them to manage promotional spend based on measurable ROIs. The new offering is central to Ibotta’s strategy to further enhance its industry-leading IPN, which offers CPG brands and retailers a way to deliver digital promotions to over 200 million consumers through a single, convenient network.

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.4 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.